Crista Seya is a Paris-based, lifestyle brand that’s against the fashion system’s speed and commercialism. Cristina Casini and Keiko Seya, the founders, both have worked for years as stylists for publications like L’Officiel, Numéro and i-D. In 2013, the duo decided to launch their own label with an aim to release “editions”, not collections, of around 15 items – specifically, one edition per six months. No overproduction, no hurry – just a pure, creative process which combines highest quality craftsmanship with a cool French attitude.
“Each edition is the building block for a wardrobe,” says Casini. First edition was all about indigo blue, which came across cashmere knits and over-sized pants. Their latest edition was inspired with ethnic prints of Africa, however don’t expect bold colours – it’s rather about the delicate reference, not the theme of the collection. All of Crista Seya’s editions are available at the designers’ lofty studio in Paris’s Ninth Arrondissement, while stores and customers can pick and choose what they like from previous capsules – whether that’s a blue, masculine shirt, camel poncho or a voluminous sweater from the men’s line. Don’t forget that Crista Seya is a lifestyle brand. In the brand’s selection, you will find ceramic heads created in collaboration with renowned artist, Giacomo Alessi. Coming straight from Sicily, the heads were produced, unsurprisingly, in very limited quantities. Or, there are hand-sculpted combs from Japan that were dried for 30 years, along the traditional techniques. Summing up – Crista Seya defines defiance in today’s fashion industry.