Jacquemus SS17 Campaign

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The collection is about those figurines and the traditions of the south of France,Simon Porte Jacquemus explained, while describing his spring-summer 2017 campaign. “So it was very logical to shoot them this way, like figurines. I wanted to speak about those traditional santons de provence in a poetic and modern way.” Always in love affair with the place of origin, Jacquemus never quits to reintepret the South of France’ traditional heritage in his poetic collections.

Photograph: David Luraschi Model: Rose Van Bosstraeten

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