The spring-summer 2017 campaign showcases five separate visual identities, five Prada realities: Pathways, Frontiers, Stations, Exits and Terrains. Each represents different scenes from the same story, a sequence of imagery. In a challenge to the singularity of traditional campaign imagery, the multiplicity of interpretations will continue throughout the year. The visions behind each of these Prada images – and behind this new advertising concept as a whole – echo the ever-shifting needs and desires of everyone’s lives, every day.
Photographer: Willy Vanderperre Models: Saskia De Brauw, Giedre Dukauskaite, Dylan Fender, Jonas Glöer, Amanda Murphy, Nimue Smit, Sara Grace Wallerstedt, Kris Grikaite, Oliver Houlby, Kiki Willems, Wang Hong Yu, Masao Parris, Jing Wen, Wallette Watson & Jude Law.