There’s something wonderfully naïve in Gucci‘s latest autumn-winter 2017 campaign. It’s like a child’s dream comes true, but in a positive sense. Alessandro Michele never ceases to escape the reality through his opulent clothing and unconventional attitude towards fashion, while his campaigns always have a magical, fantastic feeling about them. And I tell you, this one is just out of this world. Inspired by vintage science fiction films like Creature from the Black Lagoon or Forbidden Planet, it doesn’t only present Italianesque floral gowns and disco suits. It’s also about the idea of ultimately diverse cast of characters portrayed by model aliens, who casually fight dinosaurs, meet gigantic cats and teleport each other to another galaxies.
Photographed by Glen Luchford.