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This marvellous special campaign of Dutch store Shoebaloo has one simple phrase as the topic- GO FISH! First you need to know, that the fish used in this campaign are real (now are for sure already ate by somebody) and the jewellery, that must smell horribly till now, is here for real. I really love these kind of campaigns using jewellery (LOVE by Lanvin looks shocking but lovely on that octopus) and food. It all reminds me of surrealistic, Dutch paintings of famous artists like Vermeer… Of course, it’s the Netherlands here!

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