Design & Culture by Ed

If boys in Milan dress to uni like this, then I think I’m moving in. “We did an extensive casting in all the Milanese universities and we picked up great new faces,” Massimo Giorgetti said backstage before his MSGM autumn-winter 2018 show. It was staged in Milan’s historic Università Statale – no surprise, noting the presence of the very academic models. The ideas behind the season’s prints and attitude was, in a way, a field investigation. “While researching for the collection we scouted for new logos, and we found the best inspiration on school desks or on bathroom walls, scrawled with a web of layered graffiti,” the designer noted. There were the off-duty hoodies styled with more dandy-ish, checked pants; vintage-y knits and college jackets, made in duvet. It’s for the book-loving and for the night-out goers at the same time. “Less street, more chic, almost ‘bravo ragazzo’ (good guy)” – in other words, Italian goodness. Rather than going for something too nerdy, Massimo emphasized the youthful optimism, ready for the future.

Collage by Edward Kanarecki.

Unfortunately, fantasy is rare in today’s fashion, especially in case of menswear. However, there’s an exception – it’s Marni‘s creative director, Francesco Risso, who doesn’t only convey a certain feeling of escapism in his work, but also makes it look extremely desirable. If you ask me, I would wear every single piece from his autumn-winter 2018 collection. From those ultra-big coats to fishing boots, from the haphazard, yet lovely, monkey-printed blazers to mis-matched sleeveless knits – everything. The two layered-up ‘blanket’ looks are totally fine, as well. Also, the season’s model casting is outstanding, featuring dandy-ish 40+’s, runway favourites (like Paul Hameline) and real Italian men. Really, really in love.