Sarah Burton‘s menswear debut for Givenchy proves that, in the end, it’s all about how clothes are photographed. Through Juergen Teller’s lens, Don McCullin, Don Letts, and Danny Fox make the collection feel believable and genuinely cool. But the moment you switch to the studio-shot lookbook starring professional (and very young) models, you’re left with a collection that lacks a clear narrative. Yes, the lavishly embroidered MA-1 jackets are stunning. The hourglass-tailored suits are beautiful too. But then come the tracksuits, rugby shirts, florals, and sneakers, which make the overall picture feel scattered rather than cohesive. It’s not as if Givenchy menswear lacks a legacy – we’ve had Ozwald Boateng and, of course, Riccardo Tisci, who turned the line into a genuine commercial force. But after years of neglect and falling into irrelevance, Burton’s debut doesn’t quite give men a compelling reason to drop everything and return to the brand. Hopefully time will heal that wound.

Collage by Edward Kanarecki.
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