During men’s fashion month, Florence’ Pitti Uomo and Milan are the sure go-to destinations after London. However, the new-gen designers coming from the former Soviet Union are here to break fashion’s conventions. Gosha Rubchinskiy, skater-loving photographer and designer from the bloc, used to present his collections in Paris; for spring-summer 2017 he took us to Italy; and for autumn-winter 2017, he invited a couple of key editors and buyers to Kaliningrad. If someone’s unsure about the geographical position of the show’s location, that’s the capital of Russian province divided by Lithuania and Poland.

While Soccer World Cup 2018 is taking place here, Rubchinskiy had a perfect reason to take the industry to this rather off-fashion’s-radar place. Now, streetwear fanatics, prepare for jaw-dropping news: Gosha presented his Adidas Football collaboration, which is purely symbolic in regards of the country’s Cold War-era black market history, and Russian’s football team gear. The collaboration consists of pieces ranging from football shirts to hoodies and accessories, all baring the world ‘football’ in Cyrillic script. The clothes were styled in a classical, Gosha way – skate-fit sportswear, boy-from-the-hood tracksuits and ironically masculine suits. Synthetic-white sneakers and a blue shirt – Russian guy look from the 90s, just like the geometric, post-modern prints on the slouchy knits. So, are you in the team?