Lighthearted Feeling. Rosie Assoulin Resort 2025

What I love about Rosie Assoulin is the fact she doesn’t follow trends and always does her own, distinct, joyful thing at her namesake brand. There’s just so much radiance and optimism in her clothes, and they also please with their day-to-night versatility. Her resort 2025 offering is “light and unserious, but with real construction, and subtle fabrics,” she said. “We are trying to still appeal to our luxury tastes, but with a more approachable, lighthearted feeling.” That ethos is encapsulated in the tangerine, floral-print column “Banana” dress affixed with two padded crescents at the neckline and hanging off the shoulder. Or in the entrance-making flamenco-inspired number with a vibrantly ruffled hem. It’s intriguing how Assoulin effortlessly matches (and clashes) gingham checks in canary-yellow and turquoise with florals in contrasting colours; not many designers would pull it off so gracefully. No wonder why: the New York-based designer is a colorist of the ranks of Dries Van Noten and Alber Elbaz. Her unique approach to garment-construction is phenomenally reflected in the beige, ruffled midi-skirt that opens the collection and in the same-colour peplum top with striped cuffs and collar; its hourglass shape resembles vintage jugs and vases that have a cameo throughout the lookbook. And this takes us to the theme of home that often inspires Rosie in her work. “The home is a very interesting place for me. Domestic life feels very rich: what are the things we’re surrounding ourselves with, wanting to surround ourselves with? It feels like a philosophy for us“, she summed up.

Garden parties and summer occasions ahead, I’ve got you covered with some amazing pieces by Rosie Assoulin you can shop now!

ED’s DISPATCH:


Rosie Assoulin Patchwork Satin Jacquard Midi Slip Dress



Rosie Assoulin Mixed Print Ruched Buttoned Vest



Rosie Assoulin Organza Quartered A-Line Midi Skirt



Rosie Assoulin In Full Bloom Colorblock Dress



Rosie Assoulin Whoopsy Daisy Two-Tone Floral Dress



Rosie Assoulin Stripe Colorblock French Cuff Button Up Blouse



Rosie Assoulin Swivel Stripe Colorblock Godet Midi Skirt

 

Collage by Edward Kanarecki.
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The Beach. ERL SS25

ERL, next to Bode and Greg Lauren, is the future American classic of fashion. What Eli Russell Linnetz so painstakingly and consistently returns to at his brand is so much more than only about clothes; it’s a feeling, crafted from 2000s nostalgia, unique male-on-male-gaze and a certain theatrical sensitivity. His clothes are Bruce Weber and Abercrombie & Fitch campaigns, blues and surf-rock, Venice Beach and John F. Kennedy Jr. (and also John Schlossberg – JFK and Jackie’s grandson, the internet’s latest obsession). And yet they feel so good – and relevant – in 2024. “I like going back to these benchmark things, even from a historical point of view,” he said, “Where did this outfit come from? I want to solidify the narrative of this look,” he continued, explaining that this season was about defining his take on his forever beloved theme, Americana. The spring-summer 2025 collection is titled “The Beach,” in a nod to the 2000 film starring Leonardo DiCaprio as an all-American backpacker. Linnetz said that his narrative for the season was four boys, Tyler, Jason, Brad, and Chad, leaving water polo practice and stumbling upon a mysterious beach party. Though the looks could also be nods to the people he saw every day growing up in California. “A lot of those movies are just what people wore around me, so I never saw them as film costuming,” he said. “But this season I was reexamining all the athletes, the jocks, and what they wore.” So he made tiny swim shorts and cozy terry knits and transformed his popular swirl jacket into a loose gauge knit with a mohair insert. He made zip-off cargos and sherpa zip-ups. He also turned ’70s posters into charming ’90s airbrush tees, and produced dense and comfy striped tees with extra long-sleeves (“just like a surfer would have”). All that crafted in ERL’s studio (@whitepicketfence) and made in California, from most durable and high-end materials. This is the American dream.

Here are the pieces I would so get to ERL-ify my wardrobe.

ED’s SELECTION:


ERL Multicolor Lurex Argyle Sweater Vest



ERL Coca-Cola Flare Jeans



ERL Striped Appliquéd Wool-blend Sweater



ERL Gradient Rainbow Mohair-Blend Sweater

Collage by Edward Kanarecki.
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