Loro Piana is a brand that isn’t about fashion per se – but it is unmistakably about (wealthy) style. The Loro Piana client doesn’t care about fads; rather, they are entirely confident investing a fortune in a wardrobe that is at once timeless, durable, and subtly nonchalant.

For spring–summer 2026, the Italian house’s design team delivered precisely that: tailoring in gentle muesli tones, elongated silhouettes with an aristocratic air (reminiscent of Marella Agnelli’s swan-like neck in Richard Avedon’s photograph), and a poised balance of countryside statesmanship and Milanese sophistication. There is also a touch of playfulness, captured in exaggerated cone-shaped hats that lend a light-hearted quirk to the cashmere empire. Those moments of wit make Loro so compelling – and standout from all the other “beige” minimalism that suffocates the industry at the moment.

ED’s SELECTION:

Loro Piana Reversible Shell And Cashmere Bomber Jacket

Loro Piana Happy Day Large Leather-trimmed Felt Tote

Loro Piana Boris Double-breasted Cashmere Coat

Loro Piana Broderick Corduroy-trimmed Linen And Silk-blend Coat

Loro Piana Alba Satin Slippers

Loro Piana Vivian Cashmere-blend Mini Skirt

Collage by Edward Kanarecki.
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