Design & Culture by Ed

Thom Browne‘s jaw-dropping autumn-winter 2022 show added up to the pre-Met-Gala, statement-fashion buzz that’s going on all over New York right now. But Browne’s collection had little to do with Gilded Glamour (the theme of today’s gala), and more with another Metropolitan Museum Of Art’s fashion subject from a couple of years ago: Comme Des Garçons’ Rei Kawakubo. Of course, Thom’s collections are always extraordinary, but this season, the signature gray wool suits went Comme – meaning conceptual, statuesque, big. And this is a major compliment for any contemporary designer. Giant yarns made up knits, some looks were pleated to resemble a slinky, and one preppy sweater was molded into a literal ball. It was all densely layered and piled up on precarious heels composed of schoolhouse blocks spelling out T-H-O-M-B-R-O-W-N-E. Then came the toys, where you could only giggle at the ballooning proportions of a lobster look and at the mania of Browne’s craft. The loveliest dolls in the dollhouse were a teal diagonally striped prom dress and a similar gown-ish green column layered atop an oversize white button down. It wasn’t messy – Browne’s patterns always meet, his hems are always tailored to immaculate precision – but it looked like it had lived a little. According to the designer, this collection is about New York as “an island of misfit toys” and the way people come to the city “to find themselves and to create themselves,” he said. The line-up was presented as a Ted Talk – cue the pun – led by model Rocky Harwell dressed as a Thom Browne teddy bear to an audience of stuffed teddies in little Thom Browne suits. Well, this is definitely one of my favourite TB collections in a while!

Collage by Edward Kanarecki.

Emilio Pucci is one of these Italian luxury brands that have a rich, idiosyncratic legacy and a full package of well-known style codes, but somehow a number of contemporary designers that took it under their wings in the last couple of years never could put their finger on it. Maybe expect for Peter Dundas, whose ultra-sexy, jet-set nomad vision put Pucci on a very specific shelf of glossy Real-Housewives-kind-of clients. And then, suddenly, Camille Miceli arrived to this kaleidoscope-printed world in 2021. Her debut collection, entitled La Grotta Azzurra, is an optimistic start of the new Pucci chapter.

The designer touched down in Capri – Marchese Emilio Pucci’s beloved holiday destination – this week with her launch collection, making a splash in the late-April waters with an intense “experience” enjoyed by 160 guests flown in from Paris, Milan, and London. The US contingent was represented by the rapper Gunna, whose performance capped off three Pucci-fied days of activations and dolce vita – decadent dinners and hours-long lunches at Bagni di Tiberio; morning yoga classes for stylish Pucci yoginis; and “how-to-style-a-scarf” lessons in the label’s store on Via Camerelle. The see-now, buy-now collection was presented live in various tableaux vivants throughout the island, with Pucci-clad models looking very Slim Aarons in the surroundings. “Pucci isn’t a conceptual brand, it’s a lifestyle brand, so its message has to be direct,” she said. For Miceli it means energizing it further, amping up the joie de vivre factor already embedded in its codes. Energy is an attractive trans-generational attitude, and permeating the label with a positive, slightly trippy vibe will help engage for a wider, younger audience. Miceli also highlighted what she called Pucci’s “humanity and peculiar sensibility,” which she enhanced, for example, by creating hand-drawn iterations of the famous prints. “I think that digitized patterns strip Pucci’s motifs of the imperfections that are part of their unique charm,” she explained. In the new collection, which is full of simple (and at points simply plain, like all the active-wear), casual separates, the patterns’ pyrotechnics are offset by the use of few solid colors. Being a skilled accessories designer, Miceli has cleverly expanded the offer, working around the shape of two interlocked little fishes, playfully replicating the P in Pucci. The designer had it tranlated into enameled bracelets and metallic necklaces; into the outlined rubber soles of funny flip flops; into buckles decorating wooden clogs and high-shine platforms; and into a cute bag shaped like a fish. The Pucci reboot will proceed along a non-seasonal cadence. “The idea of season is démodée,” Miceli said, so jumping on the fashion show merry-go-round isn’t on the agenda yet. “It’s easy to have models walking a catwalk, but this see-now, buy-now formula with monthly new drops keeps you on your toes, creatively speaking, as you have to constantly find new ideas to engage the customers.” Rarely this strategy worked for other brands, but for Pucci – which largely is a “resort” label – that might the right path.