Le Marais’ 7 rue de Moussy is the address that gives me those good goosebumps. It’s Azzedine Alaïa’s flagship store, which is also the brand’s headquarters (and as well used to be Alaïa‘s home and studio, just above the spacious boutique). I love this place so much and I will never forget seeing the man himself here few years ago, taking a run through the racks and disappearing behind the doors of his atelier. His spirit is all over the place. This didn’t change at all throughout the time. And what’s most important, the soul of Azzedine is preserved by the maison, and thankfully not “rebranded”. There’s the untouched Julian Schnabel artwork leaning against the wall. The fitting room, where I imagine Naomi Campbell tries on her dresses. All the design treasures Azzedine hand-picked himself for the space. For me, it’s one of the most sentimental places in Paris. A post on Association Azzedine Alaïa and its foundation is coming up!

7 rue de Moussy / Paris