Simone Rocha / Advent 2014

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December 13: What I like about Simone Rocha, the London-based female deisigner, is her ironic romance kept in her clothes- a pearl-applied dress might seem to be naive, but in relity it shows a lot of body; the florals she intensively used in her SS15 weren’t just florals you imagine- that was a strong connection to her Korean grandmothers way of dressing and Irish parents conceptual style. This girl got secrets…

Jacquemus / Advent 2014

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December 12: One thing you can say for sure about Jacquemus: The brand’s attitude of youthful exuberance is not affected. Exaggareated silhouettes? Yes. Naive mood? Checked. Simon is just a cool Parisian kid making cool clothes for stylish girls. And not only for the 25-and-lower the age scale.

Julien Dossena / Advent 2014

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December 11: Julien Dossena is the guy who made the ultra-modern brand, Paco Rabanne, modern again for our times. AW14, he did the signature Paco Rabanne chain tops , and for SS15 he thought of sporty, airy and very fit dresses. The 20th century’s sci-fi brand becomes into 21st centuries cool-girl essentials.