Men’s – Youthful Optimism. Prada SS25

After a couple of seasons dedicated to tackling problems of our contemporary times, Miuccia Prada and Raf Simons maybe aren’t in an entirely optimistic mood, but they are hopeful for the future – and the young generation. The spring-summer 2025 menswear Prada collection was dedicated to the feeling of “just going” with your guts when you’re young and not overthinking it too much. That was reflected in the seemingly pre-loved clothes, crumpled and creased, mismatched and cropped as if a couple of sizes too small. Simons explained: “There are elements that are female, masculine, coming from mom, dad, grandad, grandmother. Maybe things from your memories… and fantasy!”, interjected Prada. Although the designers didn’t want their new season effects look too constricted or contrived, it a bit was the case with the Lego-colored boiler suits (Simons just can’t help but return to them. Maybe he will get it right one day?). But there were also pieces in this collection that truly feel investment-worthy: pony-hair black coat with short sleeves, tops illustrated with graphic artworks by Bernard Buffet, cool wind-jackets in rave tones, slinky cardigans. The first look’s blonde-haired model who opened the door of the show venue’s toy-ish, white house wore a very Milan-coded outfit: a thin, v-neck navy sweater, sartorially-elegant grey pants with pleats and a pair of vintage-y sneakers. How Prada!

Need a Prada wardrobe fix?

ED’s SELECTION:


Men’s Saffiano Leather Logo Triangle Crossbody Bag



Men’s Denim Trucker Jacket



Men’s Silk Bermuda Shorts



Men’s Silk-Cotton Sweater



Men’s Show Nylon Bomber Jacket



Men’s Gingham Poplin Sport Shirt

Collage by Edward Kanarecki.
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Cramped Beauty. Magliano SS25

Magliano is the much-needed antidote to Milan Fashion Week’s gloss and perfectionism. LVMH Prize-winning Luca Magliano does clothes that are functional but at the same time poetically deep. The designer channels a kind of wrong and cramped beauty. In his charming spring-summer 2025 fashion shows, street-casted models sported romantic shirts with asymmetrical closures and folded trousers revealing waistline measurements. Printed, washed denim and faux fading, along with well-worn peacoats in towel-like fabrics, add a touch of artisanship to the offer. Note the striking pops of bubblegum pink, just to balance all that grittiness. The collection is honest in its simplicity, driving expertise through unexpected materials and retro silhouettes pulled into the present with precision.

Collage by Edward Kanarecki.
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Men’s – Life’s A Journey. Moschino SS25

Life is an unexpected journey: that’s the morale conveyed by Adrian Appiolaza‘s first menswear show for Moschino. Before he left Argentina for Europe, the designer once held down a job selling insurance. To present a respectable façade to potential clients, his employer obliged him to wear a company-provided suit. He felt like a prisoner of that ill-fitting, sad suit. That formative trauma collided with something once said by Franco Moschino himself: “it’s better to dress as you wish than as you should.” Appiolaza began his spring-summer 2025 story of resilience and traveling through life with ironic takes on corporate attire. A shirt skirt worn with a real shirt but unreal suspenders and a four-button suit teamed with three hats were amongst the first of many cheeky, archival references. The soccer-ball sweater teamed with a tri-starred baseball cap was a salute back to Argentina, while the Italian flag soccer couple – one with an authentic red sauce splattering! – was a gesture to Appiolaza’s new creative home. Franco Moschino’s recurring goose motif returned in prints on skirts and shirting in a hokey, bucolic countrywear duet. The closing looks reminisced something accidental lovers would wear – and get married in – on a nameless island after a ship wreck. The all-white heavy linen suit with a sleeve skirt is a fresh take on groomswear. The models walked their finale around piles of lost luggage that symbolized the tangle of transformational journey narratives. This designer is really on to something with his vision for Moschino.

Collage by Edward Kanarecki.
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Sumptuous. Max Mara Resort 2025

Of all resort shows presented in farfetched destinations this season, it was the seemingly least fussy of them all that truly made an astounding impression. Ian Griffiths is lately doing wonders at Max Mara, but this collection presented in Venice is his best yet. “It’s a magical place”, said the British designer, “at the crossroad between the East and the West. It’s where luxury was born, Marco Polo was a trading genius who seven centuries ago introduced Western culture to the opulence of the Far East through the Silk Road.” The show was held at Palazzo Ducale, a gothic masterpiece so dreamy that John Ruskin, in his book The Stones of Venice, described it as “the central building of the world.” Models paraded at dusk in the external loggia, against the backdrop of San Marco square. The collection hinted at the Venitian flair for opulence and extravagance in the most sumptuous ways. Silk-tasseled belts cinched voluptuous, sweeping cashmere coats at the waist, caftans and billowing dusters had a breezy presence, and capes were enveloping like tabarri, the traditional cloaks worn by Venitian gentlemen in the 18th century. The silhouette was kept long and lean, or short and leggy; as always with Max Mara, decoration was used sparsely, yet the offering had a more elaborate feel than usual. Then, the finale looks: a billowy cape, a round-shaped cocoon, a layered asymmetrical halter dress, and a dramatic opera coat fit for a Fortuny muse were surmounted by towering matching turbans, courtesy of Stephen Jones. Sensational!

Here are a couple of my favourite Max Mara pieces you can shop now…

ED’s DISPATCH:


Max Mara Carpi Tasseled Leather-trimmed Cotton-poplin Blouse



Max Mara Garda Belted Athered Stretch-jersey Midi Dress



Max Mara Ritmo Pleated Wool Mini Skirt



Max Mara Yole Striped Linen Midi Shirt Dress



Max Mara Carbone Wrap-effect Camel Hair Maxi Skirt

Collage by Edward Kanarecki.
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Bourgeois Chic. Chloé Resort 2025

Resort 2025 is the third collection we see from Chemena Kamali at Chloé, and so far we know for a fact that she really has a knack for revisiting and refreshing the maison‘s codes, from Gaby Aghion’s liberating femininity to Stella McCartney and Phoebe Philo’s early 2000s frivolity. For spring, Kamali is taking a closer look at bourgeois chic from Karl Lagerfeld’s era. “There are all these stories to explore that haven’t really been told yet that are part of our history,” she said. This time her mood-board was covered with images of “the Art Deco years of Karl in the 1970s. He furnished the entire apartment he lived in, in Saint Germain, as this Deco masterpiece – everything was in black and gold, and white, cream and gold, and he used to lend it to Vogue and others for shoots. Guy Bourdin, Helmut Newton, David Bailey, and Deborah Turbeville all shot there.” The billowing, floating volumes, off-the shoulder dresses, balloon-sleeved blouses, and square-necked smocks in diaphanous coin-dot lamé and swirling, pleated metallic florals swiftly teleport you to these days. But there’s also a breath of contemporary air. The boxer-ballet shoe hybrid wedged sneakers Chloé is launching this season (similar walked in a couple of Hannah McGibbon’s runways). “I wanted something that was soft, feminine, comfortable,” Kamali summed up. “And they had to be real. All the women in the office have been test-wearing them.” Collaged from a myriad soft pastel colors in hi-top and low versions, they look like a Chloé hit in the making. Also worth noting: the reissuing of Square Camera handbag with chain handle from Philo’s winter 2003 collection. Whoever still has it in their wardrobe, lucky you!

Collage by Edward Kanarecki.
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