Jacquemus once again picked a signature, French location for his see-now-buy-now fashion show. I, personally, adore Fondation Maeght: when I visited it a couple of years ago, I was so entranced by the beauty of this art institution I never wanted to leave. Seasons ago, Nicolas Ghesquière of Louis Vuitton chose the Saint-Paul-de-Vence museum and its yards as his cruise venue, and he showed there some of his finest work ever. This place is a perfect location for a fashion show, yes – but only when the clothes match up to it, to all the Giacomettis and Matisses and Chagalls. Or at least build an intriguing, contextual, visual dialogue. I missed that part about Simon Porte Jacquemus‘ spring-summer 2024 collection. The rigid, overly statuesque silhouettes read and felt flat, some looks were even unflattering. The tailoring was just OK, just like the simplistic eveningwear. A pop of fringes here, a bit of leopard print there… it was all Insta-photogenic, but nothing else. A collection that would do much better in a white-cube setting in Paris. Although Jacquemus is repeatedly called a “marketing genius“, I still can’t grasp the connection between this line-up and the Kristin-Davis-as-Charlotte-York promo. And then Kylie Jenner and Julia Roberts in the f-row. Make it make sense.








Collage by Edward Kanarecki.
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