Delightful Insouciance. Zegna SS25

Mads Mikkelsen closed Zegna‘s spring-summer 2025 show, and also men’s Milan Fashion Week. Alessandro Sartori‘s take on the brand is always a pleasure to see, and a reminder that maybe there’s no need in reinventing the wheel. In the end, the best clothes are the ones that strike with quality and look always great, whatever trend is terrorizing the streets at the moment. Wearing Zegna, a man (or woman – Sartori confidently tips his toes in this field too!) doesn’t have to overthink his appearance, because these garments do all the work for him. The latest collection had a nuance of sensuality that was “quintessentially Italian, a certain idea of Italian elegance in the ’60s,” a feel for lightness and insouciance that seemed to break away from Sartori’s renowned, disciplined minimalism. The designer has translated traditional suiting into a luxe version of sportswear, and has given workwear an elaborate, rich new identity. His work is about hybridization of the highest refined order, with a constant tension in reducing the categories of masculine dressing and finding new solutions to liberate classics from the weight of their codes. He does it brilliantly, and with one of the best color palettes in the industry!

Collage by Edward Kanarecki.
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Kink-ly Elegance. Dunhill SS25

Dunhill‘s renaissance under Simon Holloway is revelatory. The designer brings uncompromising refinement to male wardrobe, done the British way through a Milan filter. The elegance he offers is radical. Kink-ly, even. “This collection is really a sort of mirrored version of what we started with in autumn, so it’s this quintessentially English wardrobe,” he said. The designer explored Dunhill’s extensive archive, whose ready-to-wear origins lie in creating sports tailoring for when the car was invented and driving was still a luxury pursuit, and so the collection began with a deliciously expensive-looking spread of butterscotch suede car coats and chocolate brown leather jackets. Then came tropical wool tailoring the color of clouds – sharply cut but with breezy movement – charming tennis garb with leather racket cases, and finally a set of tuxedos so immaculate they kill with their look. Most models wore leather driving gloves – a menswear accessory at the verge of extinction, looking totally viable in Holloway’s vision, even for summer. Doing traditional, occasion-driven menswear without veering into archaic territory isn’t easy, but Holloway has a knack for striking that balance. This collection felt fresh and cohesive, and its rigor – aspirational.

Collage by Edward Kanarecki.
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Men’s – Where’s The Flavor? Gucci SS25

We’re entering Sabato De Sarno‘s third season at Gucci, but nothing has really changed since his debut. His menswear collections are slightly more persuasive than womenswear, but the spring-summer 2025 attempt largely feels like a Prada by Miuccia and Raf afterthought. The clothes are repeating: same over-sized coats, work-jackets and shirts return to the runway a couple of times, just in different colors and prints, as if De Sarno really believed they are reinventing the wheel. There are bits of kinky sprinkles that somehow add at least some flavor to the designer’s menswear – like leather briefs and fishnet tops – but that’s not enough to make a statement. The brand keeps on bringing up “emotions” in its communication, but I still feel nothing looking at De Sarno’s design. Believe me, I took myself to a Gucci store in search for all these “big feelings“, but these clothes don’t speak to me even IRL.

Collage by Edward Kanarecki.
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