Lived-In. Auralee AW24

The Japanese label Auralee delivered a compact take on ready-to-wear for autumn-winter 2024: great clothes that are covetable, spark joy and are no-non-sense. The brand launched for the spring 2015 in Tokyo, and Ryota Iwai has been showing his collections on the calendar in Paris since 2019, but this is the first time he’s putting his clothes on the runway. When designing the new collection, Iwai considered specifically the hours in the evening when one is transitioning between working into simply living. “It’s that break after the first half of the day and the end of the day,” he explained. This, the way the designer sees it, is a time of brief anticipation. You’re going home from work, you’re about to have dinner with your friends, meet up with your family, run a couple of errands. Your clothes are lived-in, the properness and formality of the morning washed away by daily activity. While this collection captures that idea literally in a range of playful styling tricks – dry cleaning hangs over forearms, sweaters and coats peek out of overstuffed briefcases, gloves are held or stuffed in pockets rather than worn – it’s in the nuances of the materiality and cut in Iwai’s clothes where the ease of the end of day takes is conveyed best. There’s a ’90s feel to Iwai’s tailoring, but its proportions are distinctly contemporary: coats are streamlined and have extra long sleeves and hems, trousers pool over sneakers, and structured shoulder jackets appear hefty but are lightweight to touch. Most inviting is Iwai’s knitwear (made from either Mongolian cashmere or Peruvian alpaca), made to fit amply around the body, creating wrinkles and creases.

Collage by Edward Kanarecki.
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Men’s – Cowboys. Louis Vuitton AW24

Two seasons might be two early to call, but as they say, first impression is the right one. Pharrell Williams’ direction at Louis Vuitton feels like watching a very self-satisfied kid play around with new, shiny toys. Or rather, as in case of the LVMH machine, huge resources. For his first fashion show for the brand, the musician decided to turn Paris into his sandpit. Why not make Pont Neuf (and eventually paralyze Parisian traffic for a day) a runway venue? Then, for his sophomore season, Pharrell picks a new theme: now he wants to play with cowboys! There’s no need for a further review of the autumn-winter 2024 outing at this point. The clothes – or rather overstyled outfits, some better, some worse – speak straightforwardly for themselves. Cowboys. Horses. So Ken.

I might have never been a number one fan of Virgil Abloh’s work for Louis Vuitton, but he had concepts and ideas, sometimes very risky and envelope-pushing ones, flipping this brand upside down. Pharrell is orchestrating (or at least is a face of it) a big, big marketing ploy, with no much consistency, coherence or sense. Will it turn out that well in the long run? Time will tell. I might never understand it. And I’m fine with that.

Collage by Edward Kanarecki.
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Men’s – Perfetto. Zegna AW24

Zegna‘s autumn-winter 2024 collection is probably my favorite of the entire Milan Fashion Week. It’s just perfetto. Collectively made in a beyond color palette of butter, burnt orange, asphalt and the inkiest of blues, Alessandro Sartori‘s latest line-up was about the greatest coats – from a sweeping raglan sleeved number to a padded cashmere coat with an almost suede-like hand, I’m drooling over each of them. “I wanted everything in natural materials: washed cashmere, treated cashmere, quilted cashmere, beaver cashmere and upcycled cashmere,” explained the designer. These cashmere knits look heavenly on the screen, so I just can’t imagine how good are they IRL. Sartori’s standout idea this season were the work jackets and outer shirts – all cut with patch pockets, wide sleeves and generous proportions. The designer offered many looks with detachable collars, or collar choices, in either rawhide or stiff felt, giving a sharp finish to the jawline. And his trousers are simply the best of the sartorial power of “Made in Italy” (did you get my Ed’s Dispatch newsletter on “Italianity”?).

Collage by Edward Kanarecki.
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