Once the debut see-now-buy-now Phoebe Philo collection got launched yesterday at 4 pm, it felt like an eureka moment. Even now, writing this post, I feel unbashed joy that Philo, after over five years of absence from the fashion industry (and fashion circus), finally materialized the brand that was indefinitely teased and teased and edged every single Philophile of this world. Much was already said during yesterday’s collective euphoria, and I agree 100% with Cathy Horyn’s words: it’s the kind of movement that people have been waiting for. The first drop – entitled “A1” – is a mix of uncontrived images by Talia Chetrit depicting powerful women of all ages, and a look-book that is the perfect balance of feminine and masculine notions – something Philo mastered to perfection at Céline, and seems to push to another level at her namesake brand. Phoebe isn’t a designer who is looking at references, she rather gravitates towards moods that are more visual than verbal. If “A1” is a mood, then it’s a punch of witty and very intriguing energy. The contrast of bulky leathers and fluid-like silhouettes informs a closet of a woman that doesn’t give an F about trends and “cores”. She just wants clothes that don’t categorize her as either a “minimalist” or “maximalist”. The collection, consisting also of fluffy shearling coats (modelled by Daria Werbowy, the eternal Philo muse since her Chloé days), supremely cut “Milanese” pants, hand-combed skirts and dresses, chic scarf tops, over-sized t-shirt tunics and phenomenal cargos, is like a launchpad for the designer’s further experiments and novel iterations of the modern woman. Accessories-wise, the drop offers wardrobe building blocks: absolutely timeless, XXL totes, heels and pumps with a retro feel, and some off-kilter jewellery: the now-viral “MUM” necklace and “Dahlia” brooch. Most of the collection is sold-out so far, even though the prices can come across as out-of-this-world expensive. But with Philo and her loyalty to uncompromising quality, I have an impression that they are to some extent honest comparing to other luxury brands. I’m already dying to see where Phoebe and her label are heading next. I haven’t been that thrilled with a fashion moment for a long while.

Collage by Edward Kanarecki.
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