Ever since Demna‘s beginnings in fashion, honest and straightforward observation of how people dress on the street and for various occupations has always been a dynamic behind his design. The scenario playing out in his new Balenciaga resort 2024 video is very much that way, except that this time the street is the Avenue Georges V. The time-lapse slice-of-life captures people busily going in and out of the Balenciaga maison at number 10, or passing by. Whether they’re denim-clad teens, a motorcycle delivery person, a bourgeois dog walker, a skateboarder, or the retinues of black-clad hoodie-up fashion people going about their business – this is how the whole world would look if everyone dressed in Balenciaga. Underlining the fact that Demna is steering the brand narrative back to Paris, and to the house, he punningly named the collection Capital B. His second take on the collection is by way of a lookbook, apparently shot in grand rooms that variously overlook the Place Vendome and the Arc de Triomphe. Here, his perma-silhouettes are clearly in view: the oversized suiting, enveloping trapezoid coats and puffed-up trenches, the hoodies, and the bug-eyed shades with almost everything. As a pre-collection it encompasses every Balenciaga category, womenswear and menswear, formal black tailoring to denim, motorcycle leathers and sweatpants. Interspersed are also pieces from the high-luxe “Garde-Robe” collection, which are an annual release, such as the silver-fringed embroidered dress at the end. And of course the Cristobal Balenciaga-inspired ecclesiastical gowns and chasuble coats: the ultimate highlights of this very well-executed collection, which is about good dose of drama (in the clothes, not in anything around it!).

Collage by Edward Kanarecki.
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