Warsaw

Domestic Chic. Magda Butrym Resort 2027

| Design & Culture by Ed

For resort 2027, Magda Butrym reframes sensual power through big-time femininity and soft intimacy. Not a character to be imagined, but a woman already living. In a moment when notions of strength are being redefined, Magda proposes an alternative vision of female empowerment: one rooted not in performance or conquest, but in self-possession, intimacy, and the rituals of everyday life.

The collection draws inspiration from the elusive photographic oeuvre of Teresa Tyszkiewicz, the Polish artist who, throughout her practice, created erotically charged self-portraits depicting a self-aware woman at the height of her power. In the late 1970s and early 1980s, Tyszkiewicz used photography – alongside her experimental film work – as a tool for self-analysis and the construction of a private mythology. Immersed in domestic surroundings and fully embracing her feminine instincts, free from shame or concern for external judgment, Tyszkiewicz embodied a formidable presence that resonates deeply with Magda’s vision of designing for women. The female experience so poignantly evoked by Tyszkiewicz became a powerful source of inspiration for the resort 2027 collection – and its elegantly fetishistic undercurrents.

The lookbook presents an array of feminine codes in which contradictions are celebrated as markers of real attitude. The resort 2027 woman envisioned by Magda can be both regal and nonchalant, pristine and distressed, covered and exposed. A white ruched dress emanates sexual confidence, while tailored jackets with dropped waists and exaggerated shoulders evoke a masculine stance. Signature hourglass silhouettes, which make a woman appear impeccably dressed with effortless ease, meet flapper-inspired shapes that recall the spirit of the Roaring Twenties. Bustiers are hyper-exaggerated, challenging conventional notions of proportion, while plays on transparency render sensuality suggestive and unspoken rather than explicit. A floral apron-housecoat layered over a lace-trimmed slip dress serves as an ode to a woman at work – dressed functionally and pragmatically, yet fully attentive to and embracing of her feminine nature.

This is an ode to the idea of domestic chic – and to the growing insistence that the ever-evolving codes of femininity, emotional complexity, and the beauty of homemaking are not antithetical to power, but central to it.

CREDITS: Creative Director Magda Butrym / Photographer Mark Kean / Video Tatiana + Karol / Stylist Jacob K / Talents Apolline, Alaina Rae / Casting Director Julia Lange / Make Up Artist Lucy J. Bridge / Hair Stylist Tom Wright / Nails Marzena Kanclerska / Stylist Assistant Ioana Ivan / Set Design Anna Szczęsny / Art Coordinator Edward Kanarecki

ED’s SELECTION:


Magda Butrym Gathered Cotton-blend Blouse



Magda Butrym Double-breasted Leather Jacket



Magda Butrym Lace-trimmed Cotton And Linen-blend Mini Skirt



Magda Butrym Studded Leather Wedge Mules



Magda Butrym Julia Leather Tote Bag

Collage by Edward Kanarecki.
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Debonair Cool. Magda Butrym Pre-Fall 2026

| Design & Culture by Ed

Introducing Magda Butrym’s pre-fall 2026 lookbook: an updated wardrobe imbued with a modern sense of urgency.

In this latest pre-collection, Magda reflects on the meaning of elegance – something fragile and subtle, expressed as much through attitude as through form. For the Warsaw-based designer, elegance is refined yet spontaneous, sophisticated but never complicated. It is about impeccably constructed garments in which a woman can move and feel at ease, never constrained. They carry an unmistakable, debonair cool. READ MY FULL REVIEW HERE.

Credits:

Creative Director: Magda Butrym
Photographer: Robin Galiegue
Video: Tatiana + Karol
Stylist: Jacob Kjeldgaard
Talents: Karyna Maziar, Athiec Geng, Kris Krystal
Styling Assistant: Ioana Ivan
Make-Up: Lucy J. Bridge
Hair: Damien Boissinot
Nails: Marzena Kanclerska
Set Design: Anna Szczęsny
Art Coordinator: Edward Kanarecki
Casting: Piergiorgio at DM Casting

ED’s SELECTION:


Magda Butrym Crocheted Cotton Hat



Magda Butrym Embroidered Cotton-blend Jacket



Magda Butrym Ruched Floral-print Stretch-silk Mock-neck Top



Magda Butrym Studded Snake-effect Leather Wedge Mules



Magda Butrym Brigitte Embellished Suede Tote



Magda Butrym Crocheted Cotton Mini Skirt

Collage by Edward Kanarecki.
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Codes Of Elegance. Magda Butrym Resort 2026

| Design & Culture by Ed

Introducing the Magda Butrym pre-spring 2026 look-book: an ode to revived, lady-like femininity documented in the romantic courtyards and gritty streets of Warsaw’s most elusive quarter.

The look-book is an emotionally charged exploration of Warsaw’s lesser known, yet enigmatically alluring neighborhood: the Praga-North quarter. Defined and characterized by historic pre-war townhouses, secret courtyards adorned with sacred shrines and untamed blooms, and offbeat bazaars favored by locals, the district exudes a mysterious atmosphere that resonates with the sentimental and romantic notions of Slavic Heritage – one of the brand’s most distinctive signatures.

Photographed by Robin Galiegue and styled by Jacob K, the new season look-book expresses Magda Butrym’s deep affection for the ritual of dressing up and the innate, instinctual chic possessed by women of a bygone era. The nonchalance – and undeniable authenticity – of bouffant-haired ladies and sensational dames comes to life in ultra-feminine slip layered beneath robust fur coats; delicate, draped tops paired with lace-trimmed skirts; and bold floral prints clashed against unexpected hues. These codes of elegance draw from Butrym’s vivid childhood memories of the impeccably dressed women she loved observing—and felt inspired by. As she recalls, they didn’t dress up only for special occasions but made an effort with their style on daily basis – and that’s exactly what made such a long-lasting impression on her.

The pre-spring 2026 collection channels the spirit from real glamour, reimagined for the modern age – no longer just an ornament, but a powerful, confidence-boosting armor.

All dressed up and brimming with attitude, the look-book’s nearly cinematic heroines lounge on upholstered deck chairs, stride through the lively streets of Praga-North, and revel in the hidden, picturesque corners of the rough-around-the-edges quarter. The narrow silhouettes – accentuated by shoulder-padded, hourglass-shaped pony-hair jackets and knee-length skirts – are offset by the utilitarian energy of heavy-duty leather bombers and a slouchy rose-red tracksuit. Hip-padded mini dresses boldly reveal flesh, while shaggy boleros and voluminous masculine coats offer a sense of protection. A floor-sweeping crimson dress with a dramatic back slit is finished with a vintage-inspired flower necktie, its petals subtly shredded. Beneath the collection’s rich textures, artisanal details, and lady-like decorum lies a raw, risqué energy- sexual, liberated, and unapologetically bold.

The look-book thrives on an unexpected, magnetic tension: rose gardens blooming amid brutalist surroundings, sacred icons of Saint Mary tucked away in shadowy alleys. It reflects the designer’s vision of ambiguous femininity – glamorous and “perfected” at times, yet coarse and grunge-tinged at others. That sensual duality is especially vivid in this season’s leg-centric silhouettes: curved wedges and semi-sheer, tights-like trousers evoke a strong, sculptural attitude, inspired by one of Sarah Lucas’ tapering artworks made from stockings stretched over wire and anchored by concrete high heels. The season’s eveningwear – structured in body-morphing forms and elevated through exaggerated silhouettes- also nods to the British artist’s crude, unfiltered approach to the female body. Lucas’ provocative vision of womanhood fascinates Butrym – and inspires in rethinking contemporary femininity.

Look-book credits:

Creative Director @magdabutrym
Photographer @robingaliegue
Video @tatianaandkarol
Stylist @kjeldgaard1
Talents @sandramurray @miaarmstrong2
Make-Up @lucyjbridge
Hair @damienboissinothair
Styling Assistant @ioana.ivan
Nails @marzena_kanclerska
Set Design @anna_szczesny
Art Coordinator @designandculturebyed
Casting @piergiorgio @dmcasting
Production @warsawcreatives

ED’s SELECTION:

Magda Butrym Brigitte Trapeze Appliquéd Leather Tote


Magda Butrym Open-back Paneled Stretch-jersey Maxi Dress


Magda Butrym Cashmere Head Scarf


Magda Butrym Printed Cotton-blend Jersey Sweatshirt


Magda Butrym Oversized Glossed-leather Bomber Jacket

Collage by Edward Kanarecki.
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NET-A-PORTER Limited

The Romance of Grunge. Magda Butrym Pre-Fall 2025

| Design & Culture by Ed

Introducing Magda Butrym’s pre-fall 2025 collection: a romantic, chic take on grunge.

Captured by Robin Galiegue and styled by Jacob K, the latest lookbook embodies real attitude and powerful sensuality – two elements that deeply inspire the Polish designer. The collection’s gritty, tough-at-heart energy is contrasted with touches of Slavic romanticism, a defining hallmark of the label.

The pre-fall 2025 collection thrives on contrasts, weaving together baby-doll silhouettes and porcelain-inspired florals with utilitarian aged leathers and charismatic, menswear-inspired silhouettes. It’s a dialogue between the refined and the rebellious, proper and raw. This is the spirit of grunge: the courage to clash unexpected style elements and finding utmost pleasure in playing with taste conventions.

The collection’s fearless essence was sparked by the documented style of grunge icons: PJ Harvey’s breezy vintage shifts, Courtney Love’s stage slip-dresses, Juliette Lewis’ broken-glamour and Kora’s unorthodox manner of dressing.  Real women inspire Magda Butrym, so it was essential for the designer to convey authentic attitude – not just in the spontaneous layering of a masculine black leather vest over a delicate sage-green floral chiffon dress but also in the models’ dynamic, lively poses choreographed by Pat Boguławski in the lookbook.

Beneath the grunge-inspired layers, however, lies a space for unapologetic elegance – in its own way an act of rebellion in today’s fast-paced world. Statuesque refinement takes shape in a semi-sheer evening gown crafted from wire-structured silk, evoking the soft, sculptural beauty of a blossoming petal – or the calla lilies immortalized by Robert Mapplethorpe, the maverick artist celebrated for his erotically charged and groundbreaking work. Polka-dotted noble silks, ruched dresses, billow-y skirts, and the cascading drapes of earthy, mocha-toned eveningwear embody undone femininity – a grunge perspective compellingly reimagined by the designer.

Magda Butrym’s enduring fascination with Slavic heritage is vividly present in the pre-fall 2025 collection, manifested through unexpected handmade crochet details. A semi-sheer crochet skirt adorned with floral doilies surprises with mini-pannier padding. Lace embellishes the bustier and hemline of a floral slip dress and peeks out from beneath leather shorts, while the grunge-inspired bride-to-be wears a white crochet veil. The collection also revisits the headscarf – a quintessentially Slavic code. Reimagined in butter-soft leather, knitted mélange, or faded floral prints, the updated babushka look exudes sharp, feminine chic.

Collage by Edward Kanarecki.
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NET-A-PORTER Limited

Magda Butrym AW24 Campaign

| Design & Culture by Ed

Magda Butrym proudly unveils her latest campaign, “Decade of The Rose,” celebrating ten years of redefining contemporary femininity. This visually stunning campaign, which blends intimate, dark backdrops with glimpses of Warsaw’s historic streets, perfectly encapsulates the brand’s signature aesthetic-a mix of romantic dreaminess, Slavic heritage, and modern empowerment.


The “Decade of The Rose” campaign – photographed by Vitali Gelwich and styled by Jacob Kjelgaard – artfully juxtaposes a mood of quiet intimacy with feminine confidence. Set against shadowy urban landscapes, the images feature evocative shots of the internationally acclaimed supermodel Malgosia Bela. Her role as the star of the campaign is not just a reflection of her global icon status, but also her embodiment of the sophisticated, sensual, and resilient femininity that defines the brand.

The autumn-winter 2024 collection clothing, including ink-black leather jackets, broad-shouldered coats, and petal-shaped red dresses, reflects the tension between softness and assertiveness. The rose motif-central to the brand- makes its presence felt in both the collection’s floral detailing and the overall theme of the campaign, symbolizing beauty, resilience, and feminine power. At the heart of the visuals lies a duality: a dark, cinematic mood intertwined with moments of softness and grace. The campaign resonates with Butrym’s ongoing dialogue with Slavic identity, subtly evoking folk influences through pieces like the floral headscarves and handmade lace from Koniaków.

More than just a backdrop, Warsaw plays an important role in this campaign. The city, with its blend of history and modernity, reflects the essence of Butrym’s design philosophy. From the cinematic alleyways to glimpses of historical architecture, the setting of Warsaw mirrors the contrasts present in the collection itself. For Magda Butrym, Warsaw is where her journey of fashion innovation began-a city that continuously fuels her creative process with its resilient spirit and cultural richness.

The campaign video, directed by Tatiana + Karol, is enriched by its soundtrack, featuring “Szał niebieskich cial” (“Frenzy of The Celestial Bodies“) by the legendary Polish band Maanam, sung by Kora. This iconic track, deeply rooted in Polish music history, encapsulates the passion and intensity of the campaign’s visuals. Discover – and fall in love with – the full video here.