Homo Sapiens Chic. Prada AW25

As the world is in flames and the U.S. is entering the second presidency of Donald Trump, it seems we’re jumping from one dystopian vision… to another. Miuccia Prada and Raf Simons aren’t pretending to have all the answers like they once did. But they surely know how to dress men in this strange, strange world.

Crude furs. Rough cuts. Bare chests. Primary instincts. The return of homo sapiens chic. This is what Prada is for autumn-winter 2025. “It is a bit of an answer, as always, to what is happening. So we have to resist with our instinct, and our humanity, and our passion, and our hands in a world that is becoming so conservative,” the Signora mused.

Nothing is ever obvious with these two. But this season, the designers are offering somewhat obvious building blocks for a man who isn’t certain of tomorrow. Anorak puffers, slightly over-sized tailoring, very heavy knitwear. But there’s space for beauty, that little sparky thing that makes us human. A pink flower-brooch tucked into a jacket’s label, for instance. Or the wallpaper print ornamenting the surface of a barely-there t-shirt, worn by a modern-day Narcissus.

Keep your eye on the donut, not the hole.

R.I.P. David Lynch.

ED’s SELECTION:

Prada Men’s Spazzolato Triangle Logo Penny Loafers


Prada Men’s Velluto Coste Corduroy and Suede Gloves


Prada Men’s Oxford Dress Shirt


Prada Men’s Relaxed-Fit Washed Denim Jeans


Prada Men’s Cotton Moleskin Jacket

Collage by Edward Kanarecki.
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Sprezzatura. Brioni AW25

It seems to me that no one embodies the art of sprezzatura in Milan’s menswear quite like Norbert Stumpfl at Brioni. Poignant, laid-back, seductive, and undeniably luxurious, the Austrian-born designer’s vision for the Roman house ticks all the right boxes for me. The men featured in the autumn-winter 2025 lookbook are draped in sumptuous shades of ochre and burgundy, exuding irresistible chic in their cashmere coats and loosely tailored, pyjama-like suits. The thin, fringed scarves, tied nonchalantly around their necks, lend the collection an air of refined cool. Brioni is for the man who brunches at Giacomo Bistrot and dines at Il Solferino, yet never takes himself too seriously.

Collage by Edward Kanarecki.
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