With his ERL resort 2025 line-up, Eli Russell Linnetz tells a story about “a bunch of vampires that live in Hollywood in the ’80s.” This storytelling departure from California’s sun-kissed surfers and vagabonds is unexpected – but feels right. Entitled “Hollywood Forever” – just like the iconic cementary many songs were written about – the collection plays with tropes of silver screen shooting stars whose careers are taking quite illicit, mysterious turns. Wide-shouldered suits and collars come printed with monochrome images of Marilyn Monroe as the Statue of Liberty, alongside Elizabeth Taylor and James Dean. Elvis and others were custom-painted by hand onto bikers whose sometimes checkered panels added rockabilly bite. Caps ironically lettered with “Actor” or “Director” are instant hits. “Artisan” plaid shirting is styled with massive keychain belts, cuff necklaces, and other pieces of jewelry by Tom Binns. The clothes – very luxe apparel – are all made in California, a tradition – and value – Russell Linnetz nurtures.

Here are some of my favourite pieces you can shop from ERL’s current collection.

ED’s DISPATCH:

ERL Plaid Button-Down Shirt

ERL Distressed High-rise Flared Jeans

ERL Reversible Padded Shell Parka

ERL Gradient Mohair-Blend Sweater

ERL Donegal Polo Sweater

Collage by Edward Kanarecki.
Don’t forget to follow Design & Culture by Ed on Instagram!

Hey, did you know about my newsletter – Ed’s Dispatch? Click here to subscribe!