Maryam Nassir Zadeh has finally dropped her autumn-winter 2024 lookbook, and oh boy, it’s so good. The designer is one of the leading fashion voices of New York, and she certainly doesn’t need the platform of New York Fashion Week to prove that. Nassir Zadeh’s textile-informed (“I’m a textile girl“), tactile approach to her brand is widely copied by up-and-coming brands, but nobody does it so authentically and with such instinctual ease as her. There’s just lots and lots to love in this new collection, from the styling (perfectly matching the look-book’s location, shot somewhere in the South of France) to the clothes and accessories. The pastel pink fringed scarf in either pastel pink, beige or graphite, made from soft suede, will very likely become the label’s top-seller: you can drape it around the neck in many different ways or wear it as a shawl. Styled with new season workwear jackets, the vibe of this pieces is supremely cool. The goovy fringe story continues in skirts of different lengths. Then we’ve got citrus-colored metallic-threaded Indian materials made into charming bra-tops, mini-bags, and boxers. The designer recently visited Rajasthan, so that sun-drenched color palette definitely originates from that experience. Maryam achieves more with less, but she isn’t really after minimalism. She offers playful garments, but not in an adorned way (there are pretty much no superfluous embroideries or embellishments in her work) – it’s more about the way you can nonchalantly style and layer these pieces. The New York-based designer keeps on experimenting with merging womenswear with menswear, and the results are more than inspiring. “I’m putting the men in more feminine things and the women in more masculine things,” she noted. “It’s a full circle moment.”

Collage by Edward Kanarecki.
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