Comfort Zone. Tom Ford SS24

Peter Hawkings‘ debut as Tom Ford‘s creative director felt like yet another re-edition of Tom’s all-time classics. We had all the Tom Ford signifiers on the Milan runway. Velvet blazers and sculptural belts from the Gucci years (quite ironically, Sabato De Sarno’s Gucci debut happened on the same day, leaving a similar impression of bleak plainness). Silk fringed dresses from the Yves Saint Laurent days. Meanwhile, slinky, floor-sweeping knitted maxi dresses and croc-embossed leather pencil-skirts with hot slits were Ford’s mainstay offer for seasons at his namesake brand. It’s understandable that Hawkings, who worked with Tom for decades as his right hand, wanted to keep all the house-codes and make a sort of tribute to the master of sexually-charged fashion. However, the spring-summer 2024 collection looked more like an in-store version of the runway deal. This brand has its unique language and vocabulary that can become a base for a truly creative venture. Hopefully, Hawkings will take a step away from his comfort zone.

Collage by Edward Kanarecki.
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Radical Reduction. Gucci SS24

Sabato De Sarno‘s highly-anticipated debut at Gucci promised a lot, but in the end, felt like a plainly flavored meal. Proof: today in the morning, when I thought of the collection, I literally couldn’t remind myself of even one distinct look from the spring-summer 2024 line-up. It was just that… neutral. Yes, Gucci needed a restart: Alessandro Michele’s brought a lot of great things to the brand, but his last seasons were just too suffocating and tired. Still, in the end De Sarno’s radical reduction read more like a mediocre collection with touches of Prada, Old Céline, Valentino (the designer worked there before Gucci), Bottega Veneta and even Courrèges, than a clear new vision of the Italian brand. The designer wanted to create a random sequence of looks that would feel like outfits of people on Getty Images. But it was hard to spot the spontaneity of the paparazzi-caught celebs of the 2000s that De Sarno had in mind. The rumors were rumoring throughout months before the show that De Sarno would lean into the Tom Ford archives and turn out a super-sophisticated, sexy retort. Even the Daria Werbowy image suggested that. But that didn’t happen on yesterda’s runway. The collection wasn’t even Frida Gianini-coded: her Gucci had substance. Except for hoodies and denim pants, the new Gucci has in offer oddly-fitting pinafore dresses in sugary shades of pale green and peach – some trimmed with ostrich feathers, others covered in glittering Swarovski crystals – layered under boxy cropped jackets, while semi-see-through polo tops were tucked into high-waisted flares. The lingerie-influenced section was all about vinyl slips in black and scarlet trimmed with lace and dipping dangerously low on the back. Outerwear came trimmed with long tassels that oscillated as the models stormed through the space, while chunky platforms came high and sturdy, Jackie bags in bright sweetie-wrapper colors, and stilettos encrusted with layers of crystal. It wasn’t bad, it wasn’t great. But in today’s fashion, it’s hard to go by, doing very-whatever stuff.

Collage by Edward Kanarecki.
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I See Angels. Blumarine SS24

This week, angels (and swarms of butterflies) landed on the Blumarine spring-summer 2024 runway, which itself was surprisingly a white box setting. This is minimal according to Nicola Brognano, who this season leaves behind the bold pinks and indulges in shades of neutrals and… nakedness. “I just felt it was time for more light, more lightness, more butterflies”. Butterflies, which in a previous collection were emblazoned on a skimpy top, came out in force this season, together with a parade of feathered wings. Butterflies are synonymous with frivolity. And angels, well, they’re angels. Blumarine’s were languid, lanky, handsome winged Adonises strutting down the catwalk in low-rise gold-leather trousers from which emerged smooth, naked torsos dusted with glitter. Brognano’s singular idea of purity and airy luminosity expanded into other literal translations: colors were pale, jerseys were flimsy like hosiery, ribbons and trains trailed breezily on the back of ultra-short sexy numbers. Bustiers and pencil skirts in clear PVC, studded with an abundance of rhinestones and crystals, were the pinnacle of Blumarine’s ode to very naked lightness. They didn’t leave anything to the imagination.To make the waters even murkier, models walked to the beat of The Idol’s Lily-Rose Depp’s World Class Sinner/I’m A Freak.

Collage by Edward Kanarecki.
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