It’s not the first time Voo Store appears on the blog, but it’s truly worth a second mention. The place has changed a lot during the pandemic, and a new energy is present across the racks of Prada corduroy coats and GmbH sexy leathers, and displays filled with Isa Boulder’s knitted bodywear and Ormaie perfumes. Voo Store is a culturally empowered, creatively driven concept space located in the heart of Berlin’s Kreuzberg, occupying a charming 300 square meter courtyard space on the ground floor of a former locksmiths. The street on which the store sits continues to attribute itself to its unique and progressive approach to contemporary fashion. Translating a personal vision of Berlin through a careful selection of local and international designers and products, Voo Store is an exploration in modern design, visual culture and the future of luxury retail. The store’s seasonal presentations are supplemented by a backbone of carryover favourites and classics, with its in-house café, Toki, further complimenting Voo’s retail experience serving a variety of specialty coffee, as well as a selection of fresh-baked goods. Markedly unique, Voo Store continues to set itself apart as a concept by ensuring its selection of innovative fashion, books, magazines and art become possessions for life and serve more the longevity within design as opposed to short-lived trends.

Oranienstraße 24 / Berlin

Photos by Edward Kanarecki.