A.P.C.
The Essentials Gift Guide

This year, I’ve decided to create dream gift guides that might make it easier for you to go (and filter) through the festive season. Get ready for a selection of beautiful items that will spark joy and last for years. The ones that will certainly please one’s senses and deliver heavenly feelings. Treat your loved ones and yourself! Here’s the curated edit of the most covetable delights, which are the ultimate essentials.
Stay Safe & Warm
Bottega Veneta shearling scarf, Byredo perfume
, Thom Browne cashmere gloves
& Marine Serre face mask.
Festive Home Days
The Elder Statesman two-tone cashmere knit jumper, Balenciaga cotton track pants
& JW Anderson slip-on mules
Leopard Allure
Batsheva puffed-sleeve mini dress, Paul Smith leopard-intarsia socks
, Tom Ford leopard print pumps
& A.P.C. cardigan
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For The Cold Days
Moncler + Rick Owens “Hikoville” padded coat
Comfort Zone
Marine Serre fleece tubular scarf & ERL logo socks
Gifts That Give Back
Gucci double-breasted velvet blazer, Coperni “Swipe” bag
, Sophie Buhai silver earrings
, Wales Bonner fair isle wool cardigan
& JW Anderson kitten heels
Home Elegance
The Vampire’s Wife high-shine midi dress, Erdem merino wool and cashmere blanket
& Bibi van der Velden 18kr yellow gold, Moonstone pearl and diamond ring
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The All-Time Classics
Lemaire cotton belted trench coat, Prada V-neck cardigan
, Noir Kei Ninomiya tartan skirt, Maison Margiela “Tabi” bag
& Dr. Barbara Sturm body brush.
Easy Glam
Dries Van Noten blazer, Simone Rocha pearl clutch mini bag
, Manolo Blahnik double strap sandals
& Mondo Mondo heart-motif crystal drop earrings
Can’t Go Wrong Gifts
The Row TR1 top handle tote bag, Maryam Nassir Zadeh scrunchie
, Victoria Beckham sunglasses
, Sophie Bille Brahe pearl earrings
& Diptyque “Jasmin” candle
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Here are other gift guides you might have missed – “Cozy Chic” for her, “Stay Home Glamour” for her and “Be Bold” for him!
Collage by Edward Kanarecki.
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What’s Hot (24.11.20)
Uniform. A.P.C. SS21

Many brands release their spring-summer 2021 collections right now, a month after the fashion month frenzy. For many, it’s the season of uncertainty. While the clothes will be produced, will anyone buy them? Will there be a reason to shop again? Will 2021 be saved by the vaccine or doomed by the total lockdown? This is a pack of questions that disturb everyone, from small labels to big players. And of course, the present times are also full of anxiety. On a video call with Vogue, Jean Touitou predicted that 2020 will “end up not as catastrophic as we thought at first” for brand A.P.C. Naturally, he had a theory as to why. “Is it because we do clothes,” he asked, “instead of just images of clothes?” Not waiting for an answer, he commented, “Reflection counts for more than substance” in this industry. These days, Touitou is coming around to the idea of content, “as long as it’s ‘very personal’ and ‘matter-of-fact.’” He said he’s considering a podcast series in which he and his three kids play a song and talk about its maker; episode one may feature “Arnold Layne,” a Syd Barrett tune off This Is Pink Floyd and the band’s very first single. “Playing music with our kids, nobody can do that but me,” Touitou reasoned. It’s thanks to Jean and Judith’s daughter Haydée that Tim Elkaim shot this season’s look book. She hired him for her magazine, The Skirt Chronicles, before he got this gig. “A virtuous circle,” Touitou called the familial give-and-take. What about the clothes? There’s lots to love, pretty much as usual with A.P.C. The oversized jeans with off-center button flies that first made an appearance last season returned here, and the same treatment was applied to a raw denim mini. All of the button-downs were buttoned up to the top and finished with a thick gold chain worn high under the collar. In one case, a chambray shirt was accessorized by three chains. Cool classics that have that Parisian soul – this just can’t go wrong.
Collage by Edward Kanarecki.