A.P.C.

In Consistence We Trust. A.P.C. AW20

| Design & Culture by Ed

Jean and Judith Touitou presented their autumn-winter 2020 collection as look-book shoot instead of runway – the event was cancelled due to the coronavirus concern. A.P.C. is about product consistence, so don’t expect abrupt newness. However, this season, the styling had changed. The model in look 1 wore a pair of size 35 jeans – Jean’s own size, he said – in which the button and button hole were moved off center to accommodate for the extra fabric. She’s probably more like a 25. Boys got the same oversized treatment. On a back pocket, a white cardboard information label peeked out with washing instructions. Most of the time the jeans were accompanied by a wool sweater, tied as a scarf. Additionally, there were some lovely printed midi-dresses and minis, very thrift-Parisian-chic that rules among the locals. What about the rumour saying that Jean is selling A.P.C. “I don’t want to, I don’t need to,” he said. “I have total freedom, I have a good life. I’m not 14 hours in the studio. No, no. I’m okay.” Thanks God.

Collage by Edward Kanarecki.

Easy Gestures. A.P.C. SS20

| Design & Culture by Ed

“The older I grow, the less subtle I want to be,” Jean Touitou said at his spring-summer 2020 A.P.C. show. He was speaking over a microphone in a courtyard on the Rue Cassette near his headquarters, during the laid-back garden show/presentation. He also added that he was thinking about communist events in the 1970s and nighttime gatherings in city squares. Theory aside, the collection was all about summer colors and easy silhouettes. A tangerine swing coat, a pastel paisley minidress and grass green dinette dresses are the highlights. He clashed this all together with quirky styling tricks, like thick knit socks, backpacks worn on the chest and A.P.C. quilts held up like banners (hand-made by Jessica Ogden). Minimalism and purity of form are main codes at A.P.C., but as Touitou ages, his gestures are becoming easier and more free. On the backs of some pieces he had written slogans in an all-caps font: RADICALLY MINIMAL, POSITIVELY NORMAL. A.P.C. continues to be one of the best labels for daywear.

Collage by Edward Kanarecki.