Alaia
What’s Hot (31.7.15)
What’s Hot (21.7.15)
Alaia in Paris
The first place I visited in Paris was the brand new Alaia boutique which welcomed me with a beautiful view, full of green serenity. Monsieur Azzedine opened his outdoor patio! And this means, that the summer in Paris has officially started (having in mind its 40 deegrees today). Also, it is possible to have a cup of coffee while searching for sale treasures. Referring to himself as a ‘builder’ rather than a fashion designer and known as the King of Cling, the Tunisian-born designer’s seductive creations are favourites of Parisians.
Rue de Marignan 5 / Paris
Alaia Perfume
One thing’s sure – this perfume is going to be as good, as the campaign shot by Paolo Roversi and styled by Julien D’ys. Sexy, sensual, elusive – just like the magic of Alaia. The bottle is beautiful just like Alaia’s signature body dresses. Can’t wait to smell it because the expectations for Azzedine’s debutant fragrance are really high…
Design & Culture by Ed 