Silhouette. The Row Pre-Fall 2026

October 15, 2025 | Design & Culture by Ed

The Row has achieved a rare level of distinctiveness shared only by designers like Yohji Yamamoto and Giorgio Armani: you don’t need to see the full collection – just the silhouettes from afar – to know it’s theirs. Mary-Kate and Ashley Olsen maintained their signature no-photos policy at their intimate Paris presentation, and the images released for the pre-fall 2026 collection are neither lookbook nor editorial. They are supremely elegant black-and-white portraits of the models (and their comb-adorned hair) and the garments, photographed in the traditional, old-school couture way: front, side, back.

The collection features sublime sack dresses (which make Pierpaolo Piccioli’s attempts at Balenciaga look even more unfortunate), an absolutely heavenly full skirt with a beautifully cinched waist, airy balloon pants that convey sophistication rather than laziness, and a handful of crisp cotton shirts, probably meticulously studied on Charvet.

Once again, the photos reveal little – you can’t fully appreciate the subtle embroideries or sequin work – but they show silhouettes that unmistakably speak one name: The Row.

ED’s SELECTION:

The Row Vika Leather Sandals

The Row Lucja Oversized Belted Shearling Coat

The Row Violetta Asymmetric Paneled Silk-crepe Gown

The Row Idro Oversized Cotton-blend Corduroy Shirt

The Row Irene Lace-trimmed Silk-charmeuse Skirt

Collage by Edward Kanarecki.
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Industry Veterans. The Row SS26

June 27, 2025 | Design & Culture by Ed

The Row is celebrating its 20th anniversary this year – meaning that Ashley Olsen and Mary-Kate Olsen are true industry veterans. And their brand is like wine – it does get better with age.

Spring-summer 2026 collection, photographed by Mark Kean (have you noticed the sudden Kean-ification of ad campaigns and editorials? He’s certainly got something of early Steven Meisel), is a fine study of what the Olsens were always interested in the first place: the basics. Don’t forget that The Row’s primary idea – and promise – was to create the most perfect t-shirt. There were a couple this season, as perfect as the ikebanas documented in the lookbook.

Other than crisp cotton shirting, lived-in tailoring, and startlingly monastic black evening dresses that could play a role in an Ingmar Bergman film, there was that one, chic accessory that was responsible for all the inventive styling: a bejeweled, rectangular brooch. Of course, it’s straight out of Miuccia Prada’s sciura playbook (the Olsens are known for referring – sometimes borderline imitating – designers like Martin Margiela or Yohji Yamamoto). A brooch can elevate any dress, fasten a cardigan like a scarf around your neck, or just be, on a jacket’s lapel. Now, since the Olsens have made their stance on this little tiny accessory, expect a lot of mini-essays about the art of wearing a brooch from Substack girls.

The designers, fully based in Paris for a couple of seasons now, know how to keep their loyal clients – and online admirers – in chokehold, in the most noiseless, elegant and sensual of ways.

ED’s SELECTION:

The Row Lea Draped Silk-crepe Tunic

The Row Zalenka Cropped Cotton And Cashmere-blend Twill Straight-leg Pants

The Row Leather And Mesh Ankle Boots

The Row Maxi Classic Calf Hair Belt

The Row Frank Corduroy-trimmed Cotton-canvas Jacket

Collage by Edward Kanarecki.
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Luxe Asceticism. The Row Resort 2026

March 11, 2025 | Design & Culture by Ed

Back in Milan, Miuccia Prada and Raf Simons read the room with their beautifully wrong Prada collection that challenged the ideas of femininity, beauty and perfection. Their women, wearing creased sack dresses and crude leathers, looked as if they barely woke up, not really caring about their appearances. This new rawness felt unexpected and refreshing amidst all the glossy and flashy moments in Milano.

That new (lack of) energy arrived to Paris. Remember quiet luxury? You thought she’s dead just because Alessandro Michele is doing Valentino? Well, she’s back. But now her name is “give us nothing”. And she’s isn’t that obvious.

Sleepiness and (undeniably good-looking) sloppiness is what The Row’s latest collection emanates with. Mary-Kate and Ashley Olsen draped their models in greyish wools and cashmeres, wrapped their heads with black felt, and gave them tights (no shoes were in sight). The collection read like a harsh and disciplined exercise in reduction, heavily informed by references to Hermès-era Margiela and early Yohji Yamamoto. This wasn’t the stale minimalism of New York shows (do you even remember that Calvin Klein debut by Veronica Leoni?), but some sort of new level of luxe asceticism. The Olsens know how to intrigue. The brown, cropped mink-fur coat styled with nothing but black tights was a tectonic moment of extreme chic.

ED’s SELECTION:

The Row Stepny Oversized Wool And Cashmere-blend Turtleneck Sweater

The Row Lana Patent-leather Pumps

The Row Lidia Silk Midi Dress

The Row Isotani Belted Cashmere And Silk-blend Cardigan

Collage by Edward Kanarecki.
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Comfort Zone. The Row AW25

January 22, 2025 | Design & Culture by Ed

The Row‘s autumn-winter 2025 outing feels like Ashley and Mary-Kate Olsen‘s comfort zone. There’s evidently less experimentation with form and a radical return to minimalism they have already polished to perfection years ago.

The new season images were photographed by Mark Borthwick, whose artful direction of movement and split-frame compositions lead around the season’s more straightforward silhouettes. Some are deceptively simple; see the rounded sleeves of a blouse that ripple down the arms when worn, or the double-layered coat with an exposed lining. Some are legitimately simple, such as the relaxed cuts of several men’s pieces. Meanwhile, tailoring is treated with a fluid touch.

What worries is the Olsens’ obsession with Martin Margiela’s Hermès: they love this moment in fashion so much that they forget the line between inspiration and imitation. And that’s not a very The Row thing to do.

Collage by Edward Kanarecki.
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Impact. The Row Pre-Fall 2025

October 2, 2024 | Design & Culture by Ed

Ashley and Mary-Kate Olsen keep on taking over Paris by storm – a quiet one, but highly impactful. The minimalism they study and channel is reaching unbelievable level of perfection, and nearly every second collection we’ve seen this season is somehow inspired by The Row. Plus, the twins opened their first boutique in town, on the ultra-chic rue de Mont-Thabor, filled with design pearls: dressing-room door by Jean Prouvé that sells on auctions for $101,600, Victor Courtray’s chairs reaching up to $14,000, and Vadim Androusov’s wheat-shaped sconces. The store itself feels like a understated sanctuary, which during Paris Fashion Week was besieged by literally everyone. You could easily spend 30 minutes in the line.

The store opening happened in the same week the Olsens presented their pre-fall 2025 collection. The fashion show had a no-photos policy that some people just couldn’t respect as most industry insiders had a leaked video in their DMs. Lookbook came out a couple of days later, and here’s the thing: the designers are smart about not falling into the hype-trap. They aren’t dramatically voluming up on their creativity just to deliver the clicks; rather, they keep on refining their already-perfect skills in dress-making and tailoring, and also very luxe apparel. Yet there was also a rawer, perhaps more conceptual and lightly experimental edge at work here too; an embrace of where beautiful imperfection could possibly take them. Earthy organza tank, constructed from layers of fabric, over white pants; a gray cocktail dress which looked as though a swathe of raw-edged fabric had been pulled around the body, with a black bodice underneath keeping it in place; and a gorgeous black sheath with a panel which fell in a trail from one shoulder. Sublime.