Ashley Olsen

Flow State. The Row Resort 2027

| Design & Culture by Ed

Mary-Kate Olsen and Ashley Olsen are at a peak in their creative careers, working in a way that feels instinctive rather than overthought – almost uncontrolled in the best possible sense. As the kids say these days, The Row sisters have reached a kind of flow state. Because what else do you call a perfectly cut black suit, nonchalantly topped with a vintage emerald brooch? It’s a statement of pure confidence. READ MY FULL REVIEW HERE.

ED’s SELECTION:


The Row Awar Grosgrain-trimmed Leather Ballet Flats



The Row Essentials Tristana Double-breasted Twill Blazer



The Row Emiliano Cotton-poplin Shorts



The Row Vincit Suede Loafers



The Row Leather Clutch



BenAmun Crystal Multi-Drop Brooch

Collage by Edward Kanarecki.
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Silhouette. The Row Pre-Fall 2026

| Design & Culture by Ed

The Row has achieved a rare level of distinctiveness shared only by designers like Yohji Yamamoto and Giorgio Armani: you don’t need to see the full collection – just the silhouettes from afar – to know it’s theirs. Mary-Kate and Ashley Olsen maintained their signature no-photos policy at their intimate Paris presentation, and the images released for the pre-fall 2026 collection are neither lookbook nor editorial. They are supremely elegant black-and-white portraits of the models (and their comb-adorned hair) and the garments, photographed in the traditional, old-school couture way: front, side, back.

The collection features sublime sack dresses (which make Pierpaolo Piccioli’s attempts at Balenciaga look even more unfortunate), an absolutely heavenly full skirt with a beautifully cinched waist, airy balloon pants that convey sophistication rather than laziness, and a handful of crisp cotton shirts, probably meticulously studied on Charvet.

Once again, the photos reveal little – you can’t fully appreciate the subtle embroideries or sequin work – but they show silhouettes that unmistakably speak one name: The Row.

ED’s SELECTION:

The Row Vika Leather Sandals


The Row Lucja Oversized Belted Shearling Coat


The Row Violetta Asymmetric Paneled Silk-crepe Gown


The Row Idro Oversized Cotton-blend Corduroy Shirt


The Row Irene Lace-trimmed Silk-charmeuse Skirt

Collage by Edward Kanarecki.
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Industry Veterans. The Row SS26

| Design & Culture by Ed

The Row is celebrating its 20th anniversary this year – meaning that Ashley Olsen and Mary-Kate Olsen are true industry veterans. And their brand is like wine – it does get better with age.

Spring-summer 2026 collection, photographed by Mark Kean (have you noticed the sudden Kean-ification of ad campaigns and editorials? He’s certainly got something of early Steven Meisel), is a fine study of what the Olsens were always interested in the first place: the basics. Don’t forget that The Row’s primary idea – and promise – was to create the most perfect t-shirt. There were a couple this season, as perfect as the ikebanas documented in the lookbook.

Other than crisp cotton shirting, lived-in tailoring, and startlingly monastic black evening dresses that could play a role in an Ingmar Bergman film, there was that one, chic accessory that was responsible for all the inventive styling: a bejeweled, rectangular brooch. Of course, it’s straight out of Miuccia Prada’s sciura playbook (the Olsens are known for referring – sometimes borderline imitating – designers like Martin Margiela or Yohji Yamamoto). A brooch can elevate any dress, fasten a cardigan like a scarf around your neck, or just be, on a jacket’s lapel. Now, since the Olsens have made their stance on this little tiny accessory, expect a lot of mini-essays about the art of wearing a brooch from Substack girls.

The designers, fully based in Paris for a couple of seasons now, know how to keep their loyal clients – and online admirers – in chokehold, in the most noiseless, elegant and sensual of ways.

ED’s SELECTION:

The Row Lea Draped Silk-crepe Tunic


The Row Zalenka Cropped Cotton And Cashmere-blend Twill Straight-leg Pants


The Row Leather And Mesh Ankle Boots


The Row Maxi Classic Calf Hair Belt


The Row Frank Corduroy-trimmed Cotton-canvas Jacket

Collage by Edward Kanarecki.
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Luxe Asceticism. The Row Resort 2026

| Design & Culture by Ed

Back in Milan, Miuccia Prada and Raf Simons read the room with their beautifully wrong Prada collection that challenged the ideas of femininity, beauty and perfection. Their women, wearing creased sack dresses and crude leathers, looked as if they barely woke up, not really caring about their appearances. This new rawness felt unexpected and refreshing amidst all the glossy and flashy moments in Milano.

That new (lack of) energy arrived to Paris. Remember quiet luxury? You thought she’s dead just because Alessandro Michele is doing Valentino? Well, she’s back. But now her name is “give us nothing”. And she’s isn’t that obvious.

Sleepiness and (undeniably good-looking) sloppiness is what The Row’s latest collection emanates with. Mary-Kate and Ashley Olsen draped their models in greyish wools and cashmeres, wrapped their heads with black felt, and gave them tights (no shoes were in sight). The collection read like a harsh and disciplined exercise in reduction, heavily informed by references to Hermès-era Margiela and early Yohji Yamamoto. This wasn’t the stale minimalism of New York shows (do you even remember that Calvin Klein debut by Veronica Leoni?), but some sort of new level of luxe asceticism. The Olsens know how to intrigue. The brown, cropped mink-fur coat styled with nothing but black tights was a tectonic moment of extreme chic.

ED’s SELECTION:

The Row Stepny Oversized Wool And Cashmere-blend Turtleneck Sweater


The Row Lana Patent-leather Pumps


The Row Lidia Silk Midi Dress


The Row Isotani Belted Cashmere And Silk-blend Cardigan

Collage by Edward Kanarecki.
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Comfort Zone. The Row AW25

| Design & Culture by Ed

The Row‘s autumn-winter 2025 outing feels like Ashley and Mary-Kate Olsen‘s comfort zone. There’s evidently less experimentation with form and a radical return to minimalism they have already polished to perfection years ago.

The new season images were photographed by Mark Borthwick, whose artful direction of movement and split-frame compositions lead around the season’s more straightforward silhouettes. Some are deceptively simple; see the rounded sleeves of a blouse that ripple down the arms when worn, or the double-layered coat with an exposed lining. Some are legitimately simple, such as the relaxed cuts of several men’s pieces. Meanwhile, tailoring is treated with a fluid touch.

What worries is the Olsens’ obsession with Martin Margiela’s Hermès: they love this moment in fashion so much that they forget the line between inspiration and imitation. And that’s not a very The Row thing to do.

Collage by Edward Kanarecki.
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NET-A-PORTER Limited