There’s quite a lot of The Row on the journal this week. Blame it on Ashley and Mary-Kate Olsen‘s universe, which is so, so… perfect. Their Los Angeles and New York stores aren’t any news, but posting about them is pure pleasure. Getting the details right is pretty much a full-time occupation for the Olsens. You know that from seeing their collections, for both, women and men. You realize it even more once you see (or are lucky enough to visit) their store interiors. In Los Angeles, the space unfolds at ground level in a personal, quiet way, where one minute you can’t tear your eyes away from a cashmere robe, only to have some exquisite chair begging for your attention the next. As Ashley put it in her own words for Vogue, “in Los Angeles, it’s all about mid-century homes and growing up, it was glass and water and trees.” They opened their second store in New York, the city where the designers are based. Having lived in New York now for 12 years, the Olsens wanted the store to very much feel like a home. Located in a townhouse, with a Jean Michel Basquiat canvas on the wall for instance, it’s a sort of dream-house filled with the finest garments. Induldge yourself in all this The Row goodness by scrolling down to the stores’ images…
8440 Melrose Place / Los Angeles
17 East 71st Street / New York
All photos courtesy of The Row.
The moment when The Row announced its menswear line, my heart skipped a beat. It was quite clear from the very first moment that the men’s wardrobe in Ashley and Mary-Kate Olsen‘s viewpoint will be as refined as their women’s The Row. The look-book images that got released on the brand’s new website are even better than what you’ve been expecting. The idea behind the men’s The Row is deeply rooted in the label’s initial concept – and its actual name. The Row takes its name from the London street known for men’s tailoring, Savile Row, and from its inception the understated label has prided itself on its superior fabrics and exceptional craftsmanship. The collection showcases the designers’ signature ability to take classic styles and transform them into modern masterpieces via design nuances that make the brand so special. Ashley and Mary-Kate were inspired by men’s minimalist styles of the ‘80s and ‘90s in New York, elevated through traditional European hand-stitching techniques and Japanese construction. Black turtlenecks, crisp shirting, subtly tailored pants, dreamy coats… the price tags might be deadly (a camel coat 4,250 euros), but those are investment pieces. Real, and big, investments.
The Row‘s pre-fall 2019 release came together with the launch of the brand’s on-line shop. Shortly speaking, the collection is as good as the website and the clothes available there – which of course isn’t a surprise, knowing Ashley and Mary Kate Olsen‘s love for refined. The look-book features the most luxe basics out there, from a cotton poplin shirt to virgin wool pants in the most delightful shade of caramel. Maggie Maurer and Małgosia Bela look stunning in those cashmere turtlenecks, without any make-up or accessories. Browsing through the bags and shoes, you will instantly get why The Row won the CFDA Award for best accessories last week. That’s a lot of The Row news for one post. Need more? When you open the Galerie tab on their website, you’re taken a step further into the Olsen’s universe: here, you can buy items from the sisters’ hand-picked, curated antiques collection – Gustave Serrurier-Bovy’s brass chandelier, a vintage Boucheron ring, Georges Jouve’s vase…
All collages by Edward Kanarecki.
It seems to me that Mary-Kate and Ashley Olsen are the ultimate owners of minimalism in New York. With their sensivity for top knotch quality and craftsmanship, it’s no surprise that The Row is globally renowned among the richiest women who, rather than drown in Gucci, have similar preference for clean lines, soft cashmere comfort and especially, well, have nowhere else to go since Phoebe Philo left Celine (ok, there’s Lemaire, Jil Sander and Peter Do, and soon Bottega Veneta, but… still, they buy The Row). For autumn-winter 2019, Olsens delivered a collection that didn’t surprise, but as well didn’t dissapoint. Fur, beige coats? Checked. An over-sized ecru turtleneck-dress? Checked. Masculine tailoring? Checked – it got a bit more sculpted at the waist, which is a plus. You don’t really expect newness with The Row, except for some unexpected lining detail or an antique embellishment on a bag – basically details you will notice only when the clothes arrive on the rack.
Collage by Edward Kanarecki.