ATTO

Altuzarra – mules, checks and bandana is a lot of a frenchie!

The Pre-Fall 2014 pieces are fastly appearing in the stores, so why not have a look at the new trends closer (ok, we think summer now, but fashion industry is going to tell and what)? The pre-collections are always the ones that stay longer on the shopping racks and are the things you are going to wear the whole season – the AW14 is rather for the show… in my opinion, the thing to invest this time is a turtleneck knit or a chic bandana. Both look gorgeous with a over-sized, geometrical coat or an A skirt. Also, nothing fails like mules or heels with fur: they are everywhere and I love it! Also, voluminous sweaters look so last season with jeans- why not wear a lace skirt a la Jason Wu? Surely this time, the designers presented very mature looks, but I think they don’t give you age (just look at the The Row look-book). It just the matter of how you will wear it!

Ellery – perfect coat with perfect shoes means perfect outfit. Tie that turle round your neck, too!

Atto – A line skirt, tutleneck and comfortable pumps.

Jason Wu – Girly but mature, so an embroidered skirt and a knitted, wool sweater.

Reed Krakoff – a lovely work made for busy days. Love the pony on Reed’s sweatshirt!

zdjęcie 2-kopia

The Row – masculine chic at it’s best.

Calvin Klein – Francisco Coasta thought of lazy evenings, so that’s why he offers warm, cozy wool dresses and jumpers that seem to be perfect for a stylish nap.

The Row – again, Olsens nailed it: the coat / cape that is a pure perfection. And that bag, of course.

“It’s really about the young French girl,” says Julien Dossena, who with Lion Blau and Florent Buonomano designs the new Paris-based label Atto. Then in the next breath, “We try to have a little of the Japanese wrapping technique, enveloping the body. It’s about this balance between clean and sharp and really sensual.” So it’s a bit of everything really, which, in this era of increasingly blurred borders, makes sense. The three designers of Atto, who sharpened their teeth in Balenciaga studio under Nicolas Ghesquiere wings, know how to make their fresh label youtful and very chic. Dossena showed his first collection as creative director of Paco Rabanne this fall—they insisted that Atto as a particular project will be less about runway-style statements on fashion and more about real-life wearability. “When you go into a department store, everything on the designer floor is super- or over-designed. We want to be accessible, but still have that creativity,” says Dossena, adding that accessories may be somewhere down the line. “Atto is reminiscent of a sixties minimalism,” says Paola Russo, the cofounder of L.A.’s Just One Eye, who is known for spotting and nurturing young talent. “And they’ve found a modern way to interpret refined sexiness.”