In modern-day times, nearly everything is done with the use of high technology. Sadly, this results in low quality products that aren’t as durable and long-lasting as they used to be in the past. That’s why, brands which thrive to preserve tradition and keep it in harmony with contemporary win my heart. Meet Holland & Holland, a British house found in 1835 with a historical speciality for outdoor apparel, guns and ready-to-get-dirty accessories for the woods. Today, the brand is re-invented by two, fantastic women, Stella Tennant and Isabella Cawdor. The first is a top-model, who regularly closes Chanel shows and stars in high-fashion campaigns; the second worked as a Vogue fashion editor. You can easily say that the duo breathes with fashion; but instead of resting on laurels, they decided to challenge themselves in the role of creative directors for a not-so-glossy brand.

What can you expect from Tennant’s and Cawdor’s take on a heritage brand which values top-notch quality and functionality for the outdoor activities?  The menswear codes of Holland & Holland are reflected in masculine silhouettes and the emphasis on classical tweed, however the designers eagerly introduce feminine softness to women’s pieces. Understanding the country life (Stella and Isabella live in Scottish highlands, and they are surrounded by moors since being kids), the newest collection is a versatile wardrobe of knitted goods, shirts, outerwear, tailoring and accessories which can be worn simultaneosly for family hunting, and to the city. Also, Holland & Holland’s refreshed vision considers British, off-kilter style, and a mandatory weather practicality – a must for every Brit. “We’re making quality clothes to deal with the weather and to look good in. It’s very simple,” Tennant says. If talking of spending a chilly day in the forest, layering and camouflage-effect are the key according to Stella – the colours are inspired by the warm colour palette of green landscape. ‘Most of these clothes camouflage brilliantly. What pops out in an urban setting is the houndstooth tweed,’ Cawdor adds. ‘But in the landscape you can’t see it. For hill and moorland, tweed is camouflage.’ Below, see how Tennant wears these beautiful midi-skirts and fox fur collars in the background of Scottish nature.

Holland & Holland, under the wings of Tennant and Cawdor, isn’t only about durable gear for urban and rural life, but “it’s the little details that make things good or not“. The model praises local artisans and fabrics. “For example we have done very classic V-necks, round necks and polo necks, but we spent a lot of time getting the right weight of cashmere, the right density of the knit. The kind of water the wool is washed in affects the yarn (all of the yarns come from mills in Hawick on the banks of the River Teviot). The Italians like a much fluffier knit, but traditionally in Scotland it’s a dryer, cleaner finish. That’s what we like.’ Indeed, the feeling of these hearty clothes is much more rawer – without any additional embroideries, embellishment or catchy prints. It’s just as it is, pure and modern-aristocratic.

More on Holland & Holland website