Magda Butrym AW24 Campaign

October 11, 2024October 11, 2024 | Design & Culture by Ed

Magda Butrym proudly unveils her latest campaign, “Decade of The Rose,” celebrating ten years of redefining contemporary femininity. This visually stunning campaign, which blends intimate, dark backdrops with glimpses of Warsaw’s historic streets, perfectly encapsulates the brand’s signature aesthetic-a mix of romantic dreaminess, Slavic heritage, and modern empowerment.

The “Decade of The Rose” campaign – photographed by Vitali Gelwich and styled by Jacob Kjelgaard – artfully juxtaposes a mood of quiet intimacy with feminine confidence. Set against shadowy urban landscapes, the images feature evocative shots of the internationally acclaimed supermodel Malgosia Bela. Her role as the star of the campaign is not just a reflection of her global icon status, but also her embodiment of the sophisticated, sensual, and resilient femininity that defines the brand.

The autumn-winter 2024 collection clothing, including ink-black leather jackets, broad-shouldered coats, and petal-shaped red dresses, reflects the tension between softness and assertiveness. The rose motif-central to the brand- makes its presence felt in both the collection’s floral detailing and the overall theme of the campaign, symbolizing beauty, resilience, and feminine power. At the heart of the visuals lies a duality: a dark, cinematic mood intertwined with moments of softness and grace. The campaign resonates with Butrym’s ongoing dialogue with Slavic identity, subtly evoking folk influences through pieces like the floral headscarves and handmade lace from Koniaków.

More than just a backdrop, Warsaw plays an important role in this campaign. The city, with its blend of history and modernity, reflects the essence of Butrym’s design philosophy. From the cinematic alleyways to glimpses of historical architecture, the setting of Warsaw mirrors the contrasts present in the collection itself. For Magda Butrym, Warsaw is where her journey of fashion innovation began-a city that continuously fuels her creative process with its resilient spirit and cultural richness.

The campaign video, directed by Tatiana + Karol, is enriched by its soundtrack, featuring “Szał niebieskich cial” (“Frenzy of The Celestial Bodies“) by the legendary Polish band Maanam, sung by Kora. This iconic track, deeply rooted in Polish music history, encapsulates the passion and intensity of the campaign’s visuals. Discover – and fall in love with – the full video here.

Austere Chic. Phoebe Philo Edit 3

September 10, 2024 | Design & Culture by Ed

Phoebe Philo is back with her Edit 3 collection, which launched today in form of first, capsule delivery. The latest, autumnal offering isn’t distant from Philo’s earlier design ventures at her eponymous, highly elusive label, but surely does deliver a sense of sophisticated chic – and style. Those are two things that one could hardly navigate anywhere during the on-going New York Fashion Week. But in case of Philo, there’s also the feeling of rough austerity that makes her designs look commanding and important. And distinct. The coats with detachable capes and leather jackets are investment pieces for many, many years ahead, just like white, crisp shirting and chunky, black sweater with leather inserts on the sleeves. The designer lets in some experimental twist to a tie-dyed dress that seems to be constructed out of two sweatshirts. One might say that the brand and its designer seem to be stuck in one place – many items from the edit are slightly reworked versions of garments from previous collections. But in the world of ever-changing and endlessly-generated content, content and content, the sense of continuity that Phoebe channels is truly comforting.

Collage by Edward Kanarecki.
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Off Grind. Phipps AW24

September 4, 2024 | Design & Culture by Ed

Spencer Phipps knows that there’s no better person than him to promote his own brand. If you follow him on Instagram, then you’re guided daily by him on how to wear and style his very versatile clothes. You might be even subscribing to his YouTube channel, where he candidly discusses what’s like being a designer and owner of an independent business in our modern age (not easy, that’s for sure). So to appear in his brand’s autumn-winter 2024 lookbook was quite a natural step. These very persuasive and authentic, self-styled self-portraits are actually brilliant. Phipps doesn’t build his garments around far-fetched inspirations, but around people, “characters“, that exist in the collective imagination of the roads less traveled in America. Except that these people and their stories are not made up, but very much real. “Fringe characters” is how Phipps describes them. “It’s all very American Midwest-oriented,” he explained. “We have people living off grid, bikers, the weird old man; basically everyone I’m charmed by,” the designer said. Here and there, the designer is holding a Phipps branded ax, a chainsaw, animal crackers, and even a Phipps branded newspaper. All the props work perfectly with his signature, luxe fleeces, cargo pants and vintage-induced tailoring. And of course, the shearling chaps.

Collage by Edward Kanarecki.
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Wish-List: New Chloé

September 3, 2024September 2, 2024 | Design & Culture by Ed

Chemena Kamali’s highly anticipated debut collection for Chloé has finally hit the stores, and damn, these clothes are hot. You know, sometimes you’ve got a brilliant fashion show or a look-book, but when you see the clothes separately, there’s just no spark. But in case of Kamali, she really did deliver. These pieces, which are the perfect balance of nomadic 1970s and boho 2000s, carry a sort of authentic patina that you get with vintage clothes that age well.

The designer’s first season at Chloé is her very personal ode to the maison. Kamali knows the history of the brand inside out, because she worked there as a Chloé-obsessed junior designer in the early 2000s under Phoebe Philo’s creative direction, and then again under Clare Waight Keller. She’s really at home here, and you can sense that in the way she so effortlessly revisits the Chloé vocabulary and codes. You have Gaby Aghion’s, the brand’s founder, carefree femininity; Karl Lagerfeld’s bourgeois chic he cultivated throughout three decades of designing at the brand; and the cool-girl spirit that Stella McCartney, Phoebe Philo, and Hannah McGibbon ignited in the aughts. But Chemena’s clothes and accessories also feel grounded in reality. The designer herself is a working mom, and she wants to make clothes that aren’t only feminine, but wearable. One might say that there’s nothing truly ground-breakingly innovative about the new Chloé. But then we live in post-post-modern world where nostalgia keeps on fueling current aesthetics. And Kamali orchestrates that nostalgia really well. Plus, I really love this brand, and I couldn’t stand what Gabriela Hearst was doing with it for the past few years. So seeing Chloé being Chloé again is just so pleasing.

The best of Chemena’s autumn-winter 2024 collection?

ED’s SELECTION:

Chloé Ribbed Wool-blend Jumpsuit

Chloé Bracelet Embellished Leather Shoulder Bag

Chloé Jade Studded Leather Mules

Chloé Pleated Silk-georgette Midi Dress

Chloé Silk-crepon Maxi Skirt

Chloé Pineapple Gold-tone, Crystal And Resin Necklace

Chloé Cutout Ruffled Silk-crepon Turtleneck Blouse

Chloé Bracelet Embellished Glossed Textured-leather Shoulder Bag

Chloé Ruffled Tiered Silk-mousseline Turtleneck Blouse

Chloé Banana Gold-tone Cuff

Chloé High-rise Wide-leg Jeans

Chloé Ruffled Silk-crepon Camisole

Collage by Edward Kanarecki.
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Spotlight On Ferragamo

August 29, 2024 | Design & Culture by Ed

Founded in 1927, Ferragamo is one of the longest-standing luxury shoe companies in the world, and also the owner of the industry’s largest number of patents – a testament to its creative and technical pieces. The brand’s ready-to-wear – now revived by Maximilan Davis – is just as covetable and very much inspired by its heritage. Here are some of my favorite pieces from the brand’s autumn collection!