Reject The Rules. Balenciaga AW24 Couture

June 26, 2024June 27, 2024 | Design & Culture by Ed

This was Demna‘s fourth haute couture collection for Balenciaga, and his most subversive in its rejection of the formality of this exclusive, highly-elite discipline. The designer is also returning to his Vetements roots via his shaping years at Margiela, which as a result gives a collection that riffs on subcultures and plays with garment (de)construction. “I wanted to create a fusion or a tribute to my personal vocabulary as a designer, which is subcultures… but I needed to bring in that kind of equilibrium with Cristóbal, obviously, because this is couture,” he said. The first mashup combined a sculpted oversize gray tee and slouchy faded jeans engineered to look like a jacket was tied around the waist, with a saucer hat of the kind he introduced in his memorable couture debut. As the show progressed, it moved from haute lumberjack shirts and hand-painted faux merch t-shirts styled with hysterical butterfly-wings masks (an IYKYK reference to Janine Janet’s 1950s and 60s window display installations for Cristobal Balenciaga’s Avenue George V salon – which today happens to be the brand’s couture boutique and show venue) into the fancy evening silhouettes associated with couture, only they were patchworked together from denim and colorful parkas that looked like they could’ve been repurposed from Demna’s earlier collections for the house. Or he constructed them with new fabrics and techniques; one column dress was made from melted plastic shopping bags molded onto the body and a strapless number was constructed with golden aluminum foil. It seems that the designer questions couture’s preciousness and the certain, imposed obligation of using the finest materials and the most fragile decoration – a stereotypical trap that literally engulfs couture work of such designers as Thom Browne. The final look was a swirling mass of black nylon, chosen because it best evoked Cristóbal’s precious gazar. It was constructed just prior to the show, a one-off piece of “ephemeral couture” that will come with three Balenciaga staffers for its assembly for the client who buys it. Love it or hate it, Demna still has it.

Collage by Edward Kanarecki.
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May 31, 2024 | Design & Culture by Ed

Balenciaga went to Shanghai for resort 2025, and while looking at the show unfold on Museum of Art Pudong’s riverside pier, I couldn’t help but wonder: are the far-fetched destination cruise shows as exciting as they used to be a decade ago? The heavy rain that started pouring on the show’s evening was the actual star of the event. It brought a sense of grit and urgency to the rather very schematic Demna collection. It mostly consisted of his Balenciaga classics: all-black, all-goth apparel, a bit of bourgeoisie chic (seen through a “Shanghai noir” lens) and Cristobal Balenciaga couture riffs in the larger-than-life eveningwear. There were extreme platform “metalhead” boots, worn with overlong coats that would have dragged well along the floor if not for the extreme creepers. “I made this collection on a very instinctive level of what I like, what excites me, what creates desire in me,” he said. “Where I’m bringing Balenciaga with this show is finding a new type of balance between all these different facets of my aesthetic and style.” But isn’t that already a routine at the brand?

At least the final series of experimental semi-couture and couture dresses had something to say. They orbited around the idea of materialism and (over)consumption – ironic, noting that China has over fifty Balenciaga stores in total. A cocoon column-like dress was pieced together from travel bags, another was cut from gift packaging gold foil, and a third was made from Tyvek paper, a subtle nod to one of China’s inventions. The closing gown was constructed from a collection of pink plastic bags over a decade old, the strips cut by hand and pierced with wires to create feathers that resembled a piece from the house’s archive. While Demna’s ready-to-wear collections lag lately, I so can’t wait for his haute couture show later in the summer.