New Softness. Balmain AW25

Olivier Rousteing‘s Balmain collection was one of the most intriguing and pleasing surprises of the season. You might have noticed that I might not be the brand’s number one fan and I barely ever write about it, but the new energy that pulsates in Rousteing’s autumn-winter 2025 line-up can’t go unnoticed. No shoulder pads in sight. Instead, sensual gray melange, layers of fleecy knits and body-wrapping cashmere. “I want to make a new softness, with shapes that are cocooning,” the designer mused. An unexpected color palette, consisting of bold orange, and a splash of zebra print made the largely understated, yet still charismatic and vivacious Balmain collection feel Balmain… but not in the old way. I want more of the new Olivier.

Ed’s SELECTION:


Balmain Embellished Double-breasted Leather Jacket

Collage by Edward Kanarecki.
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NET-A-PORTER Limited