Trend Report AW14


As the winter shows for 2014 ended, I must admit- that was the season of elegance. Comparing to SS14, it wasn’t artsy, but it was classical. The pieces are mostly timeless and wearable, while the colour palette is between black and pastel pink to seductive red and safe beige… maybe you may say it sounds boring, but don’t be disappointed- it’s not. Just recall Alessandro Dell Acqua at Rochas, Jeremy Scott at Moschino, Nicolas Ghesquiere at Louis Vuitton, the “relaxing” Marc Jacobs collection or 70′s mad Prada! No. That wasn’t a bad season. It was a season of calmness and femininity.


Cocoon Coat- Large coat means more than a fur this season. And if it’s a cocoon-parachute coat, then it’s even better! It’s warm, practical and artsy- you may wear it the whole winter, forgetting about sweaters, scarves and all others! Kenzo, Chloe, Yohji Yamamoto


Sweet Sixties- This time, the sixties mean biker jackets, leather coats, fur tops and monochrome mini-dresses. The perfect example is Gucci, which was inspired with archival jet-set and timeless pieces… Just like Louis Vuitton which showed as a coat that is already a must-have of the season. Gucci, Louis Vuitton, Victoria Beckham, Saint Laurent


The New Knitwear- Forget your grandma’s sweaters. AW14 is the time of new knits- they may be knotted around your neck, used as trousers, worn like a huge Grizzly bear or styled in a very attractive way. Don’t forget a matchy hand-bag and the Derby shoes! Stella McCartney, Christophe Lemaire, Celine, The Row, Marc Jacobs


Borrowed from the Man- A over-sized masculine jacket is just the right thing this season. But it shouldn’t be worn formally- a skirt giving a leg or a printed shirt will make it feminine and chic. And if you don’t fear the nipple, wear it like Anja Rubik at Anthony Vaccarello! Hermes, Anthony Vaccarello, Haider Ackermann, Maison Martin Margiela, Comme des Garcons


Robe- this is a fresh thing- wear a robe as a coat! Or rather a coat looking like your bath-robe. Surely this option will hit the street style looks and going to dominate everywhere. Simply tie the belt around your waist and go ahead for winter! Marques Almeida, Isa Arfen, Celine, Altuzarra, Moschino


The Queen of Gold- “The color gold is the color of success, achievement and triumph. Associated with abundance and prosperity, luxury and quality, prestige and sophistication, value and elegance, the psychology of this color implies affluence, material wealth and extravagance.” Saint Laurent, Prada, Thom Browne


Red- This color is a warm and positive color associated with our most physical needs and our will to survive. It exudes a strong and powerful masculine energy. Ha. Thomas Tait, Rosie Assoulin, Saint Laurent, Prada, Isa Arfen, Marc by Marc Jacobs, Prabal Gurung, Sacai


Velvet Nights- Velvet is very a ce soir. It was used in sensual gowns, jumpsuits and laser-cut gothic dresses… velvet is surely the fabric you want to wear for Winter. Erdem, Jason Wu, Tom Ford, Chanel


Safari Girl is very sexy- the new girl in panther print is just the right think. Wear an animal printed coat with militaire khaki trousers and heels to make whole Paris yours… Rrrraawwwrrrrrr… Balmain, Givenchy, Isabel Marant, Givenchy, 


Pastel Pink- Candy coats, girlie jackets, romantic maxi dresses… and all kept in beautiful, pale pastel pink. It looks perfect even on fur! Just note Marc Jacobs- his fur jackets were a pastel spectrum of apricot, purple and blush… simply cute! Christopher Kane, Delpozo, Marc Jacobs, Miu Miu, Rochas


Artsy/Craftsy- It’s a bit tribal and a bit Grandma-ish. Presented on dresses, bags and tops, knitwear and hand-made fabrics where kind of everywhere. This trend is cozy and warm… while very chic and elegant! Maki Oh, Louis Vuitton, Suno, Altuzarra, Rodarte

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Volume Vs. Sheer- wearing a sheer skirt with a voluminous chunky sweater or huge, huge, huge aviator jacket is just the right thing. Why? It looks a bit elusive and very sexy… and you still can give some leg during winter. Fendi, No.21, No.21, Sacai


Astrakhan- take out your old Astrakhan fur, and wear it like it’s new- maybe it’s not very warm, but looks luxurious, chic and elegant. MSGM used it on masculine coats, and Tom Ford made it… well, Tom Ford. MSGM, Celine, Tom Ford, Miu Miu


Fur is Art- what only did not happen to fur this season- it was in a form of expression for the designers. But most of all, it was very cubical. And surely, colourfulFendi, 3.1. Philip Lim, Altuzarra, Roksanda Ilincic, Alexander McQueen, Marni 


The Perfect Black Coat- I think it’s pretty logical key trend. Who doesn’t want a black coat during winter? And additionally, worn as a dress? And that Celine one with white buttons is a must-have… Celine, Lanvin, Chanel, Dior


Werk Gurrl- Girl, work it out. Sporty chic is back for good in form of parkas, warm jackets, gym sweatshirts and tennis dresses. And, remember that your sport-wear must be colourful. Just like the one from Sacai or Wang… Louis Vuitton, Balenciaga, Sacai, Alexander Wang, Fendi, Miu Miu


Happy Prints- these circles, stripes and waves just make you smile. Maybe the season was more about elegance and timeless fashion, but these 60′s/70′s prints at Prada are not a bad idea. Acne, Dries Van Noten, Prada, Valentino


Illusion– Hypnotize yourself and your friends with a very magical dress or coat… This psychedelic trend isn’t about 60′s, but about power of illusion. I am already attracted to it like to the whole, AW14 season…




 Definitely, November is the right time to get to know closer the hottest trends from SS14 runways. In this exclusive guide to the new season, you will find lots of inspirations, new designers and the most coolest styles and looks of Summer 2014. From the gold skirts to net tops, and from tribal inspirations to modern art, there is no way to miss this amazing season!


GOLD RUSH- the golden polished skirts and dresses are definitely not only classics of Summer wardrobe, but also a must have this season. Proenza Schouler, Dries Van Noten, Haider Ackermann, Creatures of The Wind, Altuzarra.


RED WINE- The colour of burgundy seems to be a pretty heavy colour for Summer- but no worries, Marc Jacobs and Margiela made it top listers, so why not give it a try? Maison Martin Margiela, Givenchy, Proenza Schouler, Marc Jacobs.


TRIBE ATTACK- Designers of SS14 were really inspired with African and South American tribes. Alexander McQueen show took us to a futuristic Masai village, were women wear feathers, reds and helmets; Valentino however visited South American major places like Incan and Aztec empires, plus having a peek at Mexico and Guatemala… Valentino, Givenchy, Alexander McQueen, Junya Watanabe.


ART_ART_ART- While all the major art fairs are taking place, the Summer 2014 season is totally covered with Jeff Koons, Picasso and Damien Hirst. Chanel’s cute dresses with paint prints are simply adorable. And Prada? Even more artsy than ever! Chanel, Prabal Gurung, Celine, Prada, Comme des Garcons.

BIKER GIRL- As punk and grunge was hottest last Winter, now it’s all about the biker jacket- looking good with everything. Style your like at Saint Laurent and Louis Vuitton! Saint Laurent, Louis Vuitton, Jean Paul Gaultier.


THINK PINK- Pink, the Summer classic. Do I have to mention something more? Alexander Wang, Balmain, Giles, Isabel Marant, Jacquemus

FLOWER POWER- “Flowers… how unusual for Summer.” Definitely it is pretty normal for SS, but… Christopher Kane took us to the new level of flower-power. Lets have a peek at an usual boring Biology book, and then at Chris SS14 collection. Love it! Christopher Kane, Dior, Marni, Burberry, Dolce & Gabbana.


TROPICAL- Well, don’t mix Tropical rain forests with Parisian roses. The tropical trend is more about printed Jumsuits and trousers- just like at Hermes, where Christophe Lemaire took us to a beautiful orangerie… Marc Jacobs, Hermes, No.21, Mary KatrantzouWHITE ON WHITE

WHITE ON WHITE- White this season is very pure and fresh. Beautiful sportwear from Balenciaga and Erdem’s casuality… is so white! Calvin Klein, Balenciaga, Simone Rocha, Erdem.


NET FORCE- Net tops are certainly comfortable and air-permeable. They are mix of sporty chic with elegance… and will look good only without underwear. Just like at Alexander Wang, who styled it with high trousers and socks! Gucci, Alexander Wang, Dior, Anthony Vaccarello.


IN THE GYM- Loose it all up because this Summer we’re going out for some jogging! And the best who knows what is best for daily sport, are New Yorkers- Victoria Beckham and Rag & Bone knows how to do a good warm up! Rag & Bone, Victoria Beckham, Jonathan Saunder, Rick Owens, Alexander Wang.


PICNIC PARTY- Squares, checks, polka dots, spirals… we love all of them. Rodarte, Roland Mouret, Balmain, Derek Lam, Sportmax, 3.1. Philip Lim.


SHINE BRIGHT- Shine like a shooting star in one of the hottest looks of the fashion month- Jason Wu, Fendi, Lanvin… The shiny trend is sexy and great for evenings. Or, for a Summer blast at the beach! Jason Wu, Fendi, Lanvin, Gucci, Christopher Kane, Saint Laurent.


MARINE CHIC- Forget stripes while thinking of marine chic. It’s all about ecology and safety these days, so leave your hands in Kenzo’s and Julien David’s hands. This specific trend gives is a little reminder of beach paradise… That’s why we love it! Acne, Kenzo, Julien David, Olympia Le-Tan.