Be Camp, Everyday. Batsheva SS21

Maybe you can’t judge a season – a month of fashion shows and look-books – by one brand, but somehow Batsheva‘s spring-summer 2021 line-up makes me believe that things are looking up. In hard times like 2020, there’s nothing better than letting some joy in. In Batsheva Hay‘s fashion, adorable polka-dot dresses appear alongside high-collared midi-dresses with dainty embroideries and prints of psychedelic, acid green figures. There are, perhaps, more ruffles and bows than usual, each alighting on a V-neck or high shoulder. There’s playfulness and camp feeling all over those pieces, which – and that’s a Batsheva special – are made for the everyday. Even, if the new routine of Hay’s clients means days and days of Zoom calls. This is a loud “no, no!” to grey, sad sweatpants. The collection went live a few days before the official start of New York fashion week – which will last just three days and with many brands missing – and while many designers seem to struggle in the new reality, with Hay the situation is slightly different. She launched her brand with an unmissable signature, and evolved it however she felt right in her heart. Since day one, she thinks sustainably – some of the fabrics used in her dresses are either upcycled or vintage. When all the turbulent changes caused by the economic downturn of the pandemic (and because of the chaotic mess of the fashion system) abruptly came up, Hay didn’t have to change too much. “Fashion is about dressing,” she declared on a video call with Vogue. “It’s an answer to how people want to dress: be comfortable. Wear something not too expensive, but that feels elevated.” As a brand, she explained she wants to “exist in some way in ordinary lives.” Thinking soulfully and practically happen all too rarely in fashion industry. With some new, beautiful additions – like granny crotchet knits and a simple khaki blazer that will work with everything – Batsheva is a brand that keeps on evolving. And most of all, surprises with its powerful, never-boring consistency.

Collage by Edward Kanarecki, look-book photos by Alexei Hay.

Prairie Dress on Ice. Batsheva AW20

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There’s no street style in New York without the Batsheva dress. Batsheva Hay‘s prairie look has trickled down to other, local brands’ repertoire, which just reassures her success. The designer expands, trying out new things. The autumn-winter 2020 collection  had no runway, but a look-book featuring… figure skaters. Batsheva and her husband, Alexei, had conspired to shoot this collection guerrilla style in the American Dream mall, and stumbled upon a figure skating competition on the day they went to scout locations. “Part of what I’m always trying to prove is the wearability of my clothes,” she said, “and athletic movement is the definitive wearability test.” The skaters spin, twirl and jump in Hay’s chiffons, cottons, and custom flower pot embroideries, frozen mid-gesture by the camera. It’s intentionally not glamorous (and definitely not Tonya Harding) and the styling is kooky in its spontaneous way. For the season, the designer brings in evening-worthy sparkles, vintage flocked wool trenches and a red bustier “going out” top. It’s proper hot. For prairie girls not ready to give up their pastoral vibes, Hay offers ruffle V-front dresses and smocks, as well as velvet leopard with a wider, less Victorian neckline – this one is my personal favourite. Sounds (and looks) like lots of fun.

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Collage by Edward Kanarecki.

Signatures. Batsheva Pre-Fall 2020

The Batsheva dress: high-neck, nipped waist, ruffle sleeve, full skirt. That distinct silhouette made designer Batsheva Hay‘s brand become one of New York’s biggest favourites. And even though season goes, this dress – often made from ornate, vintage textiles – doesn’t get boring. Still, now Batsheva has to move on creatively. And looking at her pre-fall 2020, she thrives. Meet the smock frock, which works as a housecoat in velveteen leopard and crimson moiré. “That’s how I want to dress now,” Hay says. And what Hay wants remains the backbone of Batsheva. New, over-sized shapes and menswear-ish separates (like a Western shirt) make debuts. Hay’s choice of fabrics – a mix of quilting materials and unlikely fashion candidates like burnout velvets and suit linings – keeps a consistency between her circle skirts and more structured day dresses. Get the Batsheva look.

Collage by Edward Kanarecki.