Margaret. Chanel SS24 Couture

 

“He met Margaret on a rooftop, she was wearin’ white,

And he was like, ‘I might be in trouble'”.

Of course, the moment I saw Margaret Qualley stepping out on the Chanel haute couture runway dressed in all-white, I had this Lana Del Rey song on my mind. Dedicated to Jack Antonoff, her friend and long-time collaborator, and his wife, Margaret, the song is an ode to hope and love, and finding answers for big questions in the right time. This Virginie Viard couture line-up, very unfairly hated by most of the critics, encapsulated that mood very well, and was yet another endeavor into a sort of unhinged femininity that isn’t exactly what the mass media keep on expecting from her Chanel. Largely inspired by ballet and the zsa zsa zsou feeling of falling in love, the collection ran from white to fondant pastels and back again. The connection to dance was flickering through the silhouette of a tweed twinset of sorts – a cropped jacket whose matching under-piece was shaped like a leotard. Other highlight: a nipped-waist, full-skirted black coat-dress puffed out on a stiff white ballerina tutu. Then, a pink chiffon dress with a shirred bodice and flyaway, textile-arty bows mixed up in its skirts. The Chanel woman is a girl at heart, but not definitely not because of a TikTok trend, but in a Sofia Coppola-kind-of-way. The finale, of course, was the Chanel bride. She had on a tiny silver-white tunic for a dress with poetic balloon chiffon sleeves and was trailing yards of white tulle as a train. Romantic, decorative, but grounded in a kind of contemporary reality. That’s Virginie Viard’s style all over.

 

 

Collage by Edward Kanarecki.
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Frazzled Tweedy Woman. Chanel Pre-Fall 2024

When Virginie Viard is inspired, she nails it. Her latest Chanel métiers d’art collection presented in Manchester was just brilliant and full of wit. It’s clear that the city and its culture has truly stimulated the designer. Alive with a vibrant pop spirit born in Manchester and kept alive across the decades, the show embraced the creative dialogue between Great Britain and the brand – a dialogue that was started by Coco Chanel herself when she brought British tweed to Paris. The collection shimmers and shines with playful nods to British music culture, and it’s also an ode to the frazzled British woman all layered up in chunky knits and long scarves. Legendary bands like Oasis and Joy Division call Manchester home, after all, and the models – with their pearls, slept-in black eyeliner and side bangs – appeared as though they might have just washed off a hand stamp after sneaking back from a show at Pip’s Disco. “Manchester is the basis of a music culture that has changed the face of the world,” sais Viard. To play off of the “vibrant pop spirit” that she infused in the house’s tweeds and quilted leather, models were given smudged-up reverse eyeliner that read like slept-in makeup after a night of chasing afterparties. At dusk, as the looks strolled down the umbrella-dotted outdoor runway on Thomas Street to the sounds of Soft Cell and New Order, this appeared to be one of the finest Chanel collections by Viard to date.

Collage by Edward Kanarecki.
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