What’s Hot (15.9.17)


Optimism. Chloé AW17


First of all, happy International Woman’s Day!

Second, let’s talk about Chloé, a brand that is often defined as a woman’s favourite. Marking her last show for the brand, Clare Waight Keller wanted to convey something she does best: carefree girlieness, but with no sugar added. Her goal was to provide a sense of escapism through fashion. Feminine dresses were balanced with XXL jumpers and slouchy sweatpants. Voluminous knits with psychedelic patterns had lace skirts (or mini-dresses) peeking out of beneath, highlighting a look Clare mastered since her arrival to the French maison in 2012. She pulled off Gaby Aghion’s, the brand’s founder, signature flou like no other, while her chic collections (although at some points monotonous) matched Chloé aesthetic perfectly. And that’s not only visible in editors’ reviews, but in the brand’s sales. Hopefully, Waight Keller finds her new path, whether in Paris or London (where her fam is) – her talent for versatile fashion could be a bright future for any obsoleting brand. Optimism, which is the theme of her autumn collection, is something Clare can easily relate to, whether in the past or future.

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