Christophe Lemaire changed the name of his own, eponymous label, into LEMAIRE. What does it mean? He wants it to be even more descreet and less personalized. “We thought it was time to clarify and reboot, to give it a family name which reflects that we are very much a design duo,” he said. Sarah Tran, his partner, added: “It’s also to say that what we do is about teamwork—people working for a name, yes, but a less personified one than before.” In his AW15 collection, the men, as usually, looked steady and ready for daily life. Comfortable parkas, loosely tailored trousers and over-sized capes were mixed with a slight body exposure. Mostly, the models didn’t wear shirts under their casual blazers. “It is always about the idea of showing a man who is steady,” he said. Fall 2015’s articulation of that Mr. Reliable was based on Alexandre, the amorous protagonist played by Jean-Pierre Léaud in La Maman et la Putain.
Christophe Lemaire
Christophe Lemaire / Advent 2014
December 14: Christophe Lemaire got big plans for 2015- he left Hermes to expand and concentrate on his own label, Christophe Lemaire. The eponymous label is known for luxurious approach, best quality cashmeres and wool, simple styling and comfortable day-wear. Lemaire also brought a major trend to AW14: wearing your second sweater knotted around your neck is not a big deal anymore, it’s just the matter of good taste. Can’t wait what this French guy is going to introduce next year!












