Peter Do’s second collection – pre-fall 2024 – for Helmut Lang proves that the designer might be really the right match for the brand. Helmut Lang, the label, has been struggling for years with finding it’s tune. No wonder why: it’s difficult to position a contemporary brand without its namesake founder at helm. Just look at what’s going on at Ann Demeulemeester. Do, however, always seemed to have a similar aesthetical sensitivity to Lang, and while his debut collection last September was bumpy, the newest collection offers a more developed glimpse at his vision for the New York-based brand. You can easily see these slinky, less-is-more clothes hanging on racks in stores and imagine customers being attracted to their essential cool. You can also see @brendahashtag wearing every single look. Worth mentioning are the paint-splattered pieces, an OG Helmut Lang specialty, all done by hand by an artist from LA. And the raw denim is cut with adaptable flap pockets, versatility being one of Do’s signatures. The tailoring, meanwhile, is made with an attention to detail that seems rare at these price points – see the inner waistband of the trousers for proof. Excess straps and oversize proportions might seem like too much at the first sight, but all the zippers you see have a function: the sleeves come off a leather biker jacket, and pants zip into shorts or go from straight-leg to flared. A two-in-one bomber puffer in black with white accents was another standout.
Collage by Edward Kanarecki.
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