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Masked & Suited. Vetements AW22

| Design & Culture by Ed

Vetements has been struggling with keeping its momentum for a few seasons now, and some even say it officially started to “flop”. But the autumn-winter 2022 look-book has some pretty good clothes that make you think of the brand as a place for great tailoring rather than sweatshirts and viral moments. Indeed, the collection focuses on a more luxurious look – even though it kind of contradicts Vetements’ original memo. During a preview with Vogue, Guram Gvasalia was talking about Bitcoin and social media millionaires. “The early 20th century couturiers focused on industry tycoons who made money with oil, real estate, chocolate bars,” he said. “This collection is pushing to redefine the couture and the savoir faire for the new era” – for the new luxury shopper. If you see something cynical in the money prints and lotto card motifs you aren’t in on the joke. “The Gvasalias” is printed in what looks like The Simpsons font on the inside of a t-shirt; that’s a nod to Guram’s brother Demna’s spring 2022 Balenciaga show. Then there’s the fact that all but one of the 72 looks features a mask – a mask not unlike the one worn by Demna at that show and also at the Met Gala, where his famous date was similarly accoutred. “The truth is in today’s world dominated by social media – and a sometimes toxic environment – you don’t need to be Kim Kardashian to need some privacy in your life,” Guram explained. For the record, he added that masks have been part of the Vetements lexicon for years. Sibling dynamics aside, there were some notable developments here, mostly involving Vetements’s signature tailoring. The opening look’s button-down, trousers, jacket, and long coat are all made from the jersey typically used for t-shirts and hoodies, a post-lockdown innovation that addresses conflicting urges to dress up and stay comfortable. “You can throw them in your suitcase and start traveling again,” Gvasalia said. The team also experimented with “digital 3-D pattern modifications” that give straight-cut jackets a couture-ish hourglass shape. And they designed down jackets and jeans with built-in zippers so wearers can modify the silhouettes as they see fit. Other looks layer oversize tees on top of jackets and shirts, a counterintuitive idea that nonetheless looks distinctive. That brings it back around to the new gen, who have an uncanny way of making the counterintuitive suddenly look right.

Collage by Edward Kanarecki.

Salt Water. House Of Aama SS22

| Design & Culture by Ed

House of Aama’s mother-daughter duo Rebecca Henry and Akua Shabaka describe their vision as “folkways, Black experience, timeless garments.” Their collections merge spirituality, craft, and pragmatism with signatures ranging from corduroy suits to soft pussy-bow blouses and Victorian dresses. But Henry and Shabaka aren’t just in it for the clothes; they’re as passionate about storytelling and sharing knowledge, particularly about the lesser-known histories of Black people in America. In 2017, they designed a collection in homage to Creole spirituality, largely influenced by Henry’s upbringing in Louisiana, and for their first official New York Fashion Week show, they recalled the beach towns that African Americans established in the early 1900s. Built along Midwest lakes and California coasts, the resorts were a joyful respite at a time when most beaches were not yet desegregated. In the fittingly tropical, low-key atmosphere of the Freehand Hotel, Henry and Shabaka’s spring-summer 2022 show nodded to that era with circle skirts, crochet tanks, scarf prints, and beachy stripes, with a retro playlist to match. The duo recut their halter dress in luminous charmeuse and their unisex jumpsuits got a nautical twist with sailor buttons and rope belts. Faded sweatshirts, silk shirts, and a “tattoo” mesh were printed with hand-illustrated ships and anchors as well as African deities and scenes from “Camp Aama,” the fictional resort Henry and Shabaka dreamed up as they designed. Henry proudly pointed out that the tattoo motif, along with every other print, fabric, and illustration, was custom-developed by their team in Los Angeles. It’s a significant point of difference for their brand; in 2021, it’s much more common for a young designer to purchase pre-made textiles. By creating everything from scratch, Henry and Shabaka guarantee a more personal, idiosyncratic touch in a market where so many collections look signature.

Collage by Edward Kanarecki.

Love Parade. Gucci SS22

| Design & Culture by Ed

Alessandro Michele‘s latest Gucci adventures are just beyond words. Going for extreme glamour after nearly two years of lockdown style is the best thing one can come up with for spring-summer 2022. But Michele pushed the envelope in festive dressing even further. Gucci’s name has long been linked with Hollywood, long before the upcoming “House of Gucci” film starring Lady Gaga, and its connection with the movies was everywhere you looked at Alessandro Michele’s fab fashion show. There, in the front row, was Gwyneth Paltrow, wearing an updated version of the Tom Ford-designed red velvet Gucci tux she sported circa 1996. And there, on the runway, were a dozen celebrity “friends of Gucci,” including Macaulay Culkin, Miranda July, Jodie Turner-Smith, Phoebe Bridgers and Jared Leto. The backdrop was the iconic Chinese Theater and Hollywood Boulevard itself – “that temple of the gods,” Michele called it. The designer credits his mother, a movie buff and an assistant in a production company, with encouraging his love of old Hollywood. But equally this collection was about contemporary Los Angeles, a place the designer first visited at the age of 27 and that he has much affection for. “LA is not a fashion city, but it’s so fashionable,” he said backstage before the show. “Sometimes they are not appropriate, but in being not appropriate they are so precise. Maybe it belongs to my way of looking at fashion – it’s personal.” When it was finally time to return to in-person shows after two seasons of the virtual experiences that lockdowns required, Los Angeles seemed the obvious choice. Seven years into his Gucci tenure, he’s presented in New York, Paris, Rome, and most often Milan, but Michele’s collections have never made more sense than this one did tonight on Hollywood Boulevard, with its neon lights and Walk of Stars. At the post-show press conference, Michele said he originally wanted to be a costume designer. He spent part of the day today at the freshly opened Academy Museum of Motion Pictures, where he admired a bow-covered Shirley Temple dress, among other pieces. On the topic of special occasion dresses, it’s fair to say he raised the bar for himself this season. With their cinematic sweep, if his gowns don’t make it to a museum, we’ll surely be seeing them soon on an awards show red carpet. With his hungry eye, he’s absorbed all manner of Hollywood tropes, and mixed in with the screen sirens were would-be stars fresh off the bus in calico dresses, with dreams as big as their 10-gallon cowboy hats. “My Hollywood is in the streets,” he said, and the sartorial-sporty mix of wide-lapeled jackets worn with brightly colored knit leggings and running sneakers did look lifted from real life, combining post-pandemic polish with the famous California ease. As for the sex-toy jewelry, and the erotic undercurrent of skintight latex and see-through lace, Michele reminded the press conference crowd that Gucci isn’t a “monarchy of bourgeois” like many of its heritage brand peers, but has its roots in the “jet-set, artists, and cinema.” As Madonna once sang, “you get it right now, cause you’re in Hollywood”…

Collage by Edward Kanarecki.

Extraordinary Daywear. Valentino Resort 2022

| Design & Culture by Ed

Lately, Pierpaolo Piccioli‘s direction at Valentino is towards creating clothes that celebrate life. Parisian cafés hold a particular charm for the designer these days. The Valentino show he staged last month had models walking out of the Carré du Temple to stroll in the surrounding streets, where people were sitting in cafés enjoying the en plein air experience. For resort 2022, which reads as a sort of prequel to the spring collection, the lookbook was shot in the Marais, a lively arrondissement populated by a hip and diverse crowd, in a café called Le Progrès. Its name resonates with Piccioli’s ongoing practice at the label, which he’s trying to steer forward without detracting from its history. “I want to bring life and a sense of reality into Valentino,” he said over Zoom from his studio in Rome. “Bringing it out of the atelier while retaining the savoir faire of the atelier.” Piccioli has been at the maison long enough to know its codes by heart; he has lived through its glamourous heyday, when Valentino Garavani received guests at his Château de Wideville, whose grounds were as perfectly manicured as the high-maintenance crowd that walked them. It was a world as fabulous as it was secluded and inaccessible. “I don’t want to forget the castle, but you have to be rooted in the present,” he said. “I want to bring the castle to the street, so to speak, and bring the street to the castle.” He calls this process re-signification; he feels that his duty as a fashion designer today is to be the vector of a vision of beauty in tune with the times we’re living in. “Beauty today means diversity and inclusivity; I want to encourage people to embrace it,” he said. Piccioli’s message is calibrated to appeal to younger generations, for which such values are a given; at Le Progrès, the cast included singer and TikTok-er Dixie D’Amelio; model and editor of the online platform the Youth Collective Project Amanda Prugnaud; filmmaker Christian Coppola; and actress Tina Kunakey. Every piece of the collection was treated individually to make it stand out on its own, not only adding to its value, but also allowing for the layered, personal styling which is becoming a sort of signature of Piccioli’s tenure. Shapes were simple and “almost elemental, without any grandeur,” and enhanced by elaborate decorations. A slender, slightly masculine white wool coat was appliquéd with floral ramages cut-out in black velvet, while a simple oversized black tee was intarsia-ed with lace as if a dressy blouse were somehow patchworked onto it. Eccentric flourishes were lavished on everyday pieces – feathers dotted sweats, capes, and svelte minidresses; long braided fringes trimmed ponchos; intricate broderie anglaise techniques appeared on slender, minimal tunics; and romantic blouses were encrusted with precious lace and worn with denim. “I wanted to make what is ordinary more imaginative and fantastical,” Piccioli said. “This is just extra-ordinary daywear.”

Collage by Edward Kanarecki.

Ephemeral. Noir Kei Ninomiya SS22

| Design & Culture by Ed

“For this collection, black is expressed through shadows,” said Kei Ninomiya in his spring-summer 2022 notes. “I wanted to express the ephemeral strength and beauty of things that are present around us although we cannot see them clearly.” The show was held in Aoyama, Tokyo, at the Commes des Garçons headquarters. Ninomiya has experimented with non-Noir color previously, most often via brilliant botanical worn installations that were absent today. Instead he expressed his notion of black’s shadow by creating a series of pieces in beige. The idea of something casting a paler shadow than itself implied a reversed polarity of some kind, and the paler procession of pieces did indeed mostly cover the still-breathtaking territory we have seen Ninomiya explore before. Sometimes, as in Look 15, they also looked to break new-for-Noir ground. Two more novelties were the use of woven hemp in rope-adjacent, wearable structures and the first written branding, beyond the garment label itself. The name of the brand was used to make rough white-on-black stripes and checks, which was fine enough on pants, shirts, and cycling shorts. When applied to a more sculptural piece, however, such as Look 9, this branding felt pretty extraneous. Noir Kei Ninomiya is a brand that doesn’t need logomania – those stunning, mushroom-y garments do the talking.

Collage by Edward Kanarecki.