Concept 21 is going FLAMINGOS! Happy weekend to y’all!
Concept 21 Store / ul. Wielka 21 / Poznan
Who is Meo Fusciuni? A perfume magician, I might say. A herbist, which understands human emotions. A bold character, which pours olfactory memories into a bottle of fragrance. And, guess what – he’s starring in our May interview. So take a sit and feel chilled out while reading this beautifully poetic post…
What inspires you most while creating new perfumes?
“Our collection tells our life, our travels, our poetry and all that life hides every day. At this time, after creating the trilogy of travel and the cycle of poetry, I am facing the triptych of mysticism and therefore after Narcotico follow two other works inspired by the mystical human and beyond. At first I decide only the theme of each project, but then it is the case, the life and the dream to dictate my path and construction of each olfactory scent, it is important to continue to seek, in yourself and in the journey, both in the physical and spiritual world; to create and think of a new scent is the delicate moment for me, where my sensitivity to each event is very strong, are very intense moments of listening, about the smells and the emotions I feel. Passed this stage very poetic, Federica and I begin to translate this work in material and images, to tell the world about the new job.”
How do you pour in different memories and moments of your life into a bottle of perfume?
“It is a process that at the beginning of my journey I did not know , but after has become a natural process, now, all times in my life, I try first of all to recall a perfume, a smell. I’m not a classic “nose”, I am a chemist and herbalist doctor, with a very strong passion for anthropology and aromatherapy, the plants was for me only therapy for the body and man’s mind, but today has become a conduit for the dream. So what was very strange for me has become normal, enclose memory life in a brown bottle of perfume. I’m just at the beginning of my journey and I still have so many things and secrets to discover in my work, in life I love research, always.”
Do you agree that the language of smell is one of the strongest of all?
“I agree with you. Unfortunately, the sense of smell is the least developed sense in humans, but I think it is the most mysterious. The olfactory memory belongs to everyone and it is wonderful to think that the same perfume can cause a person a nice way and another a negative feeling, the path of our memory is closely related to the smell and the sense of smell, about this we work together the University of Psychology of Bologna about this a very interesting project, telling the connection between smell and memory, between scent and our whole life, as a room full of pictures.”
As a “perfume magician” and professional herbist, do you think that a specific smell can be an aphrodisiac?
I never thought of creating an aphrodisiac perfume and ever I decided to create fragrances for men or women, all our work is oriented without sex. I think the sensuality of a perfume I belong to the person wearing it, but if I have to give a name in my collection is Notturno, because his metamorphosis on the skin is very sensual and mysterious.
Can you tell us a bit more about your latest best-seller, Narcotico?
Narcotic is the first chapter in the cycle of mysticism, is a much important because it marks my transition to the use of raw materials very strong. It’s a very emotional work, tells about our connection with the sacred and the memory of the emotion most intimate of each of us. Born in the streets and in the churches of Palermo, it’s a physical and mental journey through holy places and transfigured the smell, of the human soul. A scent full of meaning, a scent that becomes ritual and in its evolution smell is very mysterious and should be listened quietly, leaving him speak…
Meo Fusciuni are available at Concept 21 Store.
Concept 21 Store is more than an ordinary fashion boutique. Here, fashion fuses with cosmetics, perfumes, design and art. Located in the heart of Poznan, Concent 21 is the first place in Poland where the Milan-based label, No21, found it’s place; the sensual, poetical frgrances of niche-perfume brand, Meo Fusciuni have already enchanted the city’s most demanding nose. Ecological beauty products by ILA are ready to revitalise the skin of women which want to feel always beautiful and on the go! At Concept 21, arworks of local Polish artists and craftsmen are present, too. The interior is modern, but with many vintage, cozy details. As for the opening, Concept 21 feels very into the spring-time with a pop-up space by Kwiaty i Miut. I would love to hear what you think about our “baby”!
ul. WIelka 21 / Poznan
The flowers by Kwiaty i Miut
All clothes by No21
Fenek, local, hand-made bowls
Face mask for revitalising skin by ILA
Rose and Jasmine-scented candles by ILA
Meo Fusciuni’s day & night cycle, Notturno and Luce
More on Concept 21’s Facebook page & Instagram…