What Lena Wears: CHLOE dress, MIU MIU shoes, THOM BROWNE sunglasses, CELINE bag, REED KRAKOFF watch. The look photographed in Fiesole and background in San Casciano.
Cool
Tuscany: -PN\P
Piedi Nudi Nel Parco, in shorter version known as -PN\P, these two dark places in Florence are the coolest conceptual fashion stores in the city! First you need to know, that here you won’t find Givenchy and Dolce & Gabbana. For this you can go to shitty Luisa Via Roma, that is really poor. The -PN\P store is for individuals, that simply love dark, luxury clothes. Here you will find Alaia and labels that reassemble Rick Owens. In both boutiques, women’s and men’s, the interior is very artistic! In the first one you walk on a glass floor through which you see ancient catacombs, and on the second one it’s all about modern fabrics and metallic details… If you are into this style and going to visit Florence soon, this place is right for you!
Berlin: Schumacher Love
The beautiful Schumacher boutique is located in the Quartet 206 building, next to stores of Moschino and Brille 54. But first of all, what is Schumacher? No it’s not one of these not popular Parisian labels or something else this type. It’s super famous German label that is known for beautifully made clothes in pretty low prices! All German women have something from Schumacher, and it’s on the level of Miu Miu! Schumacher is design by Miss Dorothee Schumacher, that as she says, designs clothes for women to be completing their looks. Totally agree because every women wering this Berlin based label looks stylish and warm. Just as their woolen sweaters and beautiful, cute dresses. Plus, it is not copying famous designers like Givenchy nor Prada- it has it’s own style, with cute prints and colourful stones attched on the collars and scarves! And this boutique over here is definitely the best of all- with a characteristic Schumacher wallpaper showing their circular packaging boxes, and warm, simpatic pastel colours used on sofas and chairs. Additionally, the service gives you some free Schumacher water! Friedrichstraße 71 in the Quartet 206 
The Flower Men
One of the coolest trend from the menswear Fashion Week SS14, is for sure the floral print. It was everywhere! It was all about the variety- from sun flowers to orchids. The king of that print was definitely Dries Van Noten. His collection was very street style, comfortable and simply chic. And florals were like everywhere! On the tank tops to the sweat pants.
The exotic one was 3.1. Philip Lim with the hummingbirds and hibiscus that decorated the tops. Miuccia Prada offered knitwear with Vietnamese flowers and Raf Simons took to a scientist laboratory, where his fantastic t-shirts had some notes written around the botanical specie… I think that was the most floral season for a really long time at men’s runway, and I think that’s totally right?
Biarritz: SUPER
RETROSUPERFUTURE or shortly SUPER, is a fresh eyewear label from France known for it’s vintage styled shades and amazing printing of inside part in their frames! When I saw them yesterday in INTHEMIDDLE in Biarritz, I fell in love with all of them. From classic black sunglasses to white ones with marble inside part, there is a huge selection from which we can choose.
All of them are of course hand made in Italy and are worn by Kanye West and Pharrell Williams. And what most excited me about them, were… The printed boxes in which these sunglasses are kept!
Design & Culture by Ed 