Crista Seya’s Summer

Crista Seya is a Paris-based, lifestyle brand which works against the fashion industry’s schedule (probably other brands will follow their lead in the post-pandemy world that hopefully will happen some time soon…). Cristina Casini and Keiko Seya, the founders, both have worked for years as stylists for publications like L’Officiel, Numéro and i-D. In 2013, the duo decided to launch their own label with an aim to release “editions”, not collections, of around 15 items – specifically, one edition per six months. No overproduction, no hurry – just a pure, creative process which combines highest quality craftsmanship with minimal, French attitude. The newest edition – #14 – is now available on their site and is a perfect spring-transits-into-summer wardrobe. The collection consists of a capsule made in collaboration with Salvatore Piccolo (one of Naples’ finest tailors) and pleases with delightful over-sized pink cotton pyjama shirts, striped shirt dresses with fringed collar and comfortable maxi skirts with stretchy waistband. The edition as well has the most beautiful light cotton caftan, linen-ribbed gilet and handwoven fringed poncho. While in the near future we all foresee home confinement, Crista Seya’s garments might serve right now as ultra-chic loungewear. I especially wouldn’t mind this look!

 Collage by Edward Kanarecki, photos via Crista Seya website.

Crista Seya

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Crista Seya is a Paris-based, lifestyle brand that’s against the fashion system’s speed and commercialism. Cristina Casini and Keiko Seya, the founders, both have worked for years as stylists for publications like L’Officiel, Numéro and i-D. In 2013, the duo decided to launch their own label with an aim to release “editions”, not collections, of around 15 items – specifically, one edition per six months. No overproduction, no hurry – just a pure, creative process which combines highest quality craftsmanship with  a cool French attitude.

Each edition is the building block for a wardrobe,” says Casini. First edition was all about indigo blue, which came across cashmere knits and over-sized pants. Their latest edition was inspired with ethnic prints of Africa, however don’t expect bold colours – it’s rather about the delicate reference, not the theme of the collection. All of Crista Seya’s editions are available at the designers’ lofty studio in Paris’s Ninth Arrondissement, while stores and customers can pick and choose what they like from previous capsules – whether that’s a blue, masculine shirt, camel poncho or a voluminous sweater from the men’s line. Don’t forget that Crista Seya is a lifestyle brand. In the brand’s selection, you will find ceramic heads created in collaboration with renowned artist, Giacomo Alessi. Coming straight from Sicily, the heads were produced, unsurprisingly, in very limited quantities. Or, there are hand-sculpted combs from Japan that were dried for 30 years, along the traditional techniques. Summing up – Crista Seya defines defiance in today’s fashion industry.

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