You’d never guess which collection – an entire collection, not just two looks! – has stolen my heart this season. Daniela Gregis is a brand beloved by clients who shop not at Hermès or The Row, but at Dover Street Market and 10 Corso Como. Founded in the 1980s and now helmed by Daniela’s daughter, Marta Bortolotti, the label has no social media presence yet maintains a cult following. Its signatures are roomy sack dresses as effortless as T-shirts, ultra-fine knitwear, and an off-beat allure that feels a little granny-ish, delightfully quirky, and utterly specific.

This season’s collection distilled the Gregis style language to perfection: checked tunics and shawls cocooning the body, cloud-like dresses that from afar resemble crumpled paper, parachute volumes designed for comfort and ease. The layering? Heavenly. The color palette? Vibrant and uplifting. And yes, I’m already stealing the double-flannel shirt trick from the men’s looks. That curcuma-shade shirt is a need, not a want.

Collage by Edward Kanarecki.
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