Money, Power, Glory. Gucci Resort 2027

We live in the age of mutated hyper-capitalism, where your face (“rich face” vs. “old money face” discourse is insane) defines status more than carrying a crocodile-leather Birkin; where your favorite TV series are all about money (from Your Friends & Neighbors to Industry via Landman); and where Mar-a-Lago goes to fashion shows by designers who once flirted with communism. In his first seasons for Gucci, Demna very clearly orbited around the style of today’s 1%, but his work often felt disturbingly celebratory of the Jeff Bezos and Lauren Sánchezs of the world. But his resort 2027 show, which aggressively took over Times Square, makes you feel somewhat hopeful that the designer is back in his critical-thinking mode – the one that made his Balenciaga so powerfully ironic and highly entertaining. READ MY FULL REVIEW HERE.

ED’s SELECTION:


Gucci Shift GG Canvas Low-Top Sneakers



Gucci Borsetto Medium Leather And Webbing-trimmed Canvas-jacquard Shoulder Bag


Gucci Bombshell Leather Pumps



Gucci Flora Printed Silk-twill Scarf



Gucci D-frame Acetate Sunglasses

Collage by Edward Kanarecki.
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Regime. Gucci AW26

Everything about Demna’s Gucci runway debut made me feel nauseous. The monumental, neo-classicist venue designed by Sub.Global felt deeply discomforting to me – it immediately evoked Mussolini-era architecture, the kind that asserted power and signaled the omnipresence of a totalitarian regime. Playing with such tropes simply doesn’t sit right, especially in the context of figures like Giorgia Meloni shaping current politics. I was genuinely surprised that nobody else said this out loud. But then again, I suppose it’s easy to turn a blind eye when it’s convenient.

And what about the clothes? To me, they suggest that Demna – a designer I truly admired during his Balenciaga years – is at a creative standstill. Or downfall. READ MY FULL REVIEW HERE.

Collage by Edward Kanarecki.
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Demna On Tom. Gucci Pre-Fall 2026

Looking at Demna‘s sophomore collection for Gucci – the pre-fall 2026 lookbook – I can’t help but wonder: will this brand ever give Tom Ford’s archives and identity a rest? From the images shot in Ford-era, runway-style dimmed lighting to the general sultriness emanating from the clothes and their cosplay-like styling, this feels like yet another studio-designed collection made simply to fill the stores. Knowing Demna’s capacity for concept and irony, venturing into Tom Ford territory this straightforwardly feels a tad too early – and far too unchallenging.

Don’t get me wrong: the collection does have strong moments, especially in the menswear. The 2000s footballer aesthetic is back and fully alive in the V-neck T-shirts (my personal nightmare, but fine – we live in a @gettyimagesfanclub-lensed world). The tackiest-looking monogram-merch bags are everywhere (and somehow feel cool), and I love the men’s ballet flats paired with very basic denim and a trench-coat-buttoned-to-the-top. There’s definitely some wit here. Metrosexuality is in.

But the womenswear? I find it as shallow as Demna’s September debut. It has neither the sass nor the sauce. If this is truly what the new Gucci is, I’m seriously concerned.

Collage by Edward Kanarecki.
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Soft Launch. Gucci SS26

Unfortunately, Demna’s soft launch at Gucci didn’t feel like the vitamin C boost I was hoping for as I’m fighting the traditional, September flu. Yesterday, I watched influencers and insiders bend over backwards to intellectualize and extract meaning from the former Balenciaga designer’s debut at the Italian, Kering-owned brand. The result? A soulless lookbook shot by Catherine Opie, awkwardly photoshopped into tacky frames (as one of my followers aptly noted, it gives serious Anna Dello Russo 2010 vibes). The clothes – Tom Ford-esque leathers, diva gowns, fur coats, silks in ‘Flora’ print – will be available in select Gucci boutiques next week. READ MY FULL REVIEW HERE.

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Fin. Balenciaga AW25 Haute Couture

This haute couture season proves that fashion indeed needs a reset – and the seismic shift of designer departures and new appointments is a healthy cleanse of the system. Chanel’s final pre-Matthieu Blazy show, coming from the overstayed, post-Virgie Viard studio, looked and felt like a parade of dusty, beige utensils that found their way out of a cupboard. Demna‘s final act for Balenciaga, although high on farewell emotions, did convince me that it’s really time to move on. Whatever his Gucci will be, it should definitely operate on a different methodology than the one he created at Balenciaga. It’s understandable he chose to close his chapter at the maison with a collection that was one big bowl of reheated nachos, from the model casting (from synonymous-with-the-brand Isabelle Huppert to on-the-nose Kim Kardashian) to the line-up’s overall look, a Frankenstein hybrid cross-pollinated by the Georgian designer’s idiomatic volumes and proportions, and Cristobal’s archival tropes. But somehow I hoped Demna’s Balenciaga fin would be a one last conceptual stretch, like a dress made from hundreds of meters of taffeta draped on the model a few minutes before the show, or the memorable “Parliament” show.

Nevertheless, here’s to Demna’s new chapter at Gucci, and as for Pierpaolo Piccioli: the Balenciaga floor is yours.

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