Haute Consumption. Balenciaga Resort 2025

Balenciaga went to Shanghai for resort 2025, and while looking at the show unfold on Museum of Art Pudong’s riverside pier, I couldn’t help but wonder: are the far-fetched destination cruise shows as exciting as they used to be a decade ago? The heavy rain that started pouring on the show’s evening was the actual star of the event. It brought a sense of grit and urgency to the rather very schematic Demna collection. It mostly consisted of his Balenciaga classics: all-black, all-goth apparel, a bit of bourgeoisie chic (seen through a “Shanghai noir” lens) and Cristobal Balenciaga couture riffs in the larger-than-life eveningwear. There were extreme platform “metalhead” boots, worn with overlong coats that would have dragged well along the floor if not for the extreme creepers. “I made this collection on a very instinctive level of what I like, what excites me, what creates desire in me,” he said. “Where I’m bringing Balenciaga with this show is finding a new type of balance between all these different facets of my aesthetic and style.” But isn’t that already a routine at the brand?

At least the final series of experimental semi-couture and couture dresses had something to say. They orbited around the idea of materialism and (over)consumption – ironic, noting that China has over fifty Balenciaga stores in total. A cocoon column-like dress was pieced together from travel bags, another was cut from gift packaging gold foil, and a third was made from Tyvek paper, a subtle nod to one of China’s inventions. The closing gown was constructed from a collection of pink plastic bags over a decade old, the strips cut by hand and pierced with wires to create feathers that resembled a piece from the house’s archive. While Demna’s ready-to-wear collections lag lately, I so can’t wait for his haute couture show later in the summer.

Just five Balenciaga pieces I’m obsessed with at the moment…

ED’s DISPATCH:


Balenciaga Le Cagole Boot Crinkled-leather Shoulder Bag



Balenciaga Sunday Suede Clogs



Balenciaga Oversized Wool Blazer



Balenciaga Asymmetric Draped Cape-effect Pleated Crepe Dress



Balenciaga Wrap Injection Plastic Cat-Eye Sunglasses

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Overload. Balenciaga AW24

What seems truly rare and finite right now is actually creativity itself,Demna said backstage at his autumn-winter 2024 Balenciaga show. “I believe that creativity has secretly become a new form of luxury.” As a big admirer of Demna’s work, however, I must admit I found the creativity part missing this season. The collection felt like AI-generated line-up of the designer’s now-trademark style codes, with plenty, plenty of references to Martin Margiela. Of course, it’s not the first time when Demna goes Margiela, but this time I found it quite redundant. Taped clothes, deconstructed dresses patchworked from other garments, square-legged boots, denim pants worn as tops… the list goes on and on. This season’s Balenciaga tribe – gum-chewing, septum-ringed, eyes wrapped in futuristic silicone masks – marched headlong through a digital AI–aided visual cacophony playing on hundreds of wall and floor screens. “Photoshopped into the fake reality, into basically the overload of content that is killing our society, in a way. You know, like TikTok videos,” the designer said of the immersive experience. It did say a lot for the human brain that there could be any attention spared for the clothes at all. Well. I felt absolutely exhausted somewhere mid-show. But maybe it’s the fashion month that hits hard especially during the last days of Paris Fashion Week.

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Everybody Comes To Hollywood. Balenciaga Pre-Fall 2024

Balenciaga‘s first-ever fashion show in Los Angeles had it all: the Kardashian-Calabasas flagship style, some Hitchcockian drama with a Lynchian twist, the taste of an Erewhon smoothie and even the H of the Hollywood sign as the backdrop. Demna called LA “my favorite city in the world,” saying, “all my cultural evolution, when I was a teenager growing up in this kind of post-Soviet vacuum, it really came from here, through movies, music – I mean, everything that I kind of absorbed, that later on started to kind of become my fashion references.” There was certainly something surreal about Balenciaga’s gothy black clad guests turning up en masse on a well manicured stretch of Windsor Boulevard in Hancock Park. The collection skewed SoCal, starting with the exercise clothes, gym bags, and souped-up sneakers of the first few looks. The circa Y2K velour jumpsuits and giant high-heeled shearling boots that came next will be familiar to readers of US Magazine, which would’ve been another way the young Demna got his celebrity content.

Back in those pre-social media days, the paparazzi lurked outside hipster coffee-shops. Circa 2023, it’s Erewhon smoothies that the stars are clutching. Timed to yesterday’s event, Balenciaga collaborated with the LA grocer on a juice. Made in part with activated charcoal powder, it’s as black as the stretchy turtleneck and tight jeans worn in the show by Brigitte Nielsen. “I don’t know what’s in it,” Demna said. “I just wanted it to be black.” The designer (officially) rejected the idea that he approached the collection – or LA itself – with irony, but there’s something comically perverse about a paper grocery bag made in leather. The sensational evening clothes were as Hollywood as the rest of the show, but it was easier to read earnestness in their elegance and drama. There was a respectful nod to Cristobal Balenciaga in the grand volumes of a white wedding gown whose funnel neck extended to just below the model’s eyes. Two other dresses conjured post-coital bed sheets tied at the bust, if bed sheets came in patent leather. These were pure Demna.

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Mothering. Balenciaga SS24

With his spring-summer 2024 Balenciaga fashion show, Demna reminds once again that he’s a contemporary fashion visionary. “I have to be me. I can’t repress my creativity. I can’t castrate my vision. I just can’t do those things. It’s not me. So this collection is a celebration of everything that I love about fashion”, the designer said. Demna was coming off a year during which, he said, “I felt very alone.” In reaction, his latest show was a gathering of “the people who have meant most to me in my personal and professional life,” from his mother, who opened the show, to his husband Loïck Gomez, also known as BFRND, who wore the finale wedding dress, and mixed and scored the soundtrack featuring Isabelle Huppert reading out the instructions for tailoring a jacket. There were a whole lot of hot topics to unpack. When Demna talks of what he loves about fashion, he defines it in opposition to luxury. Some of his people were carrying faux passports with boarding cards to Geneva (where he lives) slotted into them – they were Balenciaga wallets, in fact. “Because it’s more about identity, to me,” he said. “I questioned a lot about that: How is fashion created? For me, I have to be honest: I don’t care much about luxury. I don’t want to give people a proposition to look like they’re rich or successful. Because ‘luxury’ is top down, and what is often seen as quite provocative about me is – I do bottom up.”

As for the clothes, it’s all about the quintessence of Demna’s trademark style: humungous tailoring, oversize hoodies and jeans, sinister leather coats and military camouflage were represented. So were plissé evening gowns, floral prints, bathrobes, motorcycle leathers. Vintage trenches and bombers were cobbled together with four sleeves apiece. Multiple evening gowns were made from multiple old evening gowns—black velvet, fuchsia satin, glittery gold. Demna’s jokey accessories were everywhere: Balenciaga sneakers grown even more absurdly vast than ever; supermarket grocery totes reproduced in leather; marabou-trimmed men’s kitten-heeled boudoir slippers, and hand-carried shoes converted into clutch bags. With all his favourite people on the runway – starting from Cathy Horyn and Renata Litvinova and ending on Elizabeth Douglas and Amanda Lepore – it seemed that Demna was truly proud of the collection.  “What I showed today was probably my most personal and my most favorite collection, because it was about me; it was about my story.”

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