Alessandro Michele redefines what’s Italian chic at Gucci. His Resort 2016, which is available in the chosen flagship stores, is a balance of eclecticism and traditional craftsmanship – the topic, that was neglected for several years in the fashion industry. And even though you might not appreciate the slightly kitsch impression that the collection leaves in its overall, you should admit – in detail, these clothes are treasures. Wherever you look, there is a tiny hand-embroidered swallow or a romantic floral embellishment. Or, it’s hard not to notice that each ring is made out of different, gold-pleated elements and precious stones. The head-pieces made out of Astrakhan fur are decorated with silk flowers, that from a metre-long distance look like real peonies. The effect of Gucci’s major revamp is concentrated on the details, that give the clothes an eccentric twist, a poetical mood – and I am still trying to figure out, how such major power-house as Gucci tackled the problem of making the brand feel like a niche label, of which main aim is not only the commercial strength, but also bringing back the beauty of fashion – importance of Italian craftsmanship.

The new vision of Gucci captured by Roe Ethridge for Another Magazine.

The details of AW15 & SS16 collections photographed by Federico Ferrari for Another Magazine.

A wardrobe of a glamorous, Italian lady – Via Montenapoleone.