Acid Splash. Ganni SS20

To celebrate a decade of wroking for Ganni, Ditte and Nicolaj Reffstrup presented their spring-summer 2020 collection at the same venue where they debuted – an outdoor playing field. But this wasn’t a “memory lane” kind of show you could have expected. Of course, the designers included Ganni classics, like pretty floral dresses and heavy, faux python boots. But the collection was all about the acid splash colour palette that’s everywhere lately in mainstream, Instagram fashion. Well, that’s not a surprise – Ganni recycles trends over and over again, but sharpens them up in this edgy, Copenhagen-specific way. There were also some evident inspirations taken from Maryam Nassir Zadeh’s brand, which is known for unlikely matchings that somehow become the new normal. If you read me, then you know I’m on fence with Ganni. But this brand should definitely be praised for the way it made Copenhagen fashion week a phenomenon, and for the way it developed throughout the years.

Collage by Edward Kanarecki.

For The Walkers. Ganni SS19

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Indisputably, Ganni made Copenhagen fashion week a thing. Today, Danish designers and brands are nearly as important as the names we know from the four capitals – New York, London, Milan and Paris. Just see how many people you follow on Instagram went to Copenhagen this week! There’s even the Danish it-girls clique, that has a distinct, eclectic look. I mean the most unprecedented (and sometimes simply ridiculous) combinations of floral tea-dress, plastic bags, hair scrunchies and kitschy, vintage mules.

But back to the topic. Ganni’s spring-summer 2019 was the show that every ‘influencer’ went to. This clothing label, founded by wife-and-husband duo Ditte and Nicolaj Reffstrup, brings an alternative version of Scandinavian style – a ‘no no’ to cold minimalism. Ditte, who is the creative director, likes florals, slip dresses, ruffles and big knits, and tends to balance all those with heavy, off-duty accessories. Shortly, Ganni follows every trend alert, does good styling tricks and keeps it all quite affortable (the price point is slightly below Acne Studios). That’s why I’m on fence with the label’s phenomenon – it’s not as much fashion, as a thoroughly considered image of the so-called ‘Ganni girl’. Spring-summer 2019 wasn’t different in that aspect. Inspired by camping and  travelling by foot in overall, Ganni went for bucket hats, sporty outerwear (made in collaboration with 66 North), trekking boots, prairie dresses, dyed denim and camo backpacks. The venue, done under the direction of Ana Kras (you might know her as @teget on Instagram), as well suggested something connected to travelling: cars and boats covered with nylon canvas, and the huge space filled with transport containers. It all worked, and you surely will want to pull off every second look next summer. But somehow, I can’t help, but think of Ganni as of a very Instagrammable and undemanding label.

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Collage by Edward Kanarecki.

On The Sunny Side. Ganni SS18

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Copenhagen Fashion Week is the best indicator of what’s really hot, whether we’re speaking of Balenciaga’s or Céline’s cross-national influence. I always feel like the local designers make the best edit of current fashion tendencies with their very own, Scandinavian sharpness. Ganni, a Copenhagen girl’s favourite go-to label with over 20 stores across the Scandi-countries, is a great example of that ‘curation’. Ditte Reffstrup, brand’s creative director, sent down a sunny line-up of models (spot Dilone, Frederikke Sofie and Lera Abova) wearing joyous tea-dresses, beach-ready bras and striped knits for breezy spring evenings by the shore. The styling – as always on point – had some striking highlights, like wearing a V-neck mini-dress with extremely big flares underneath or layering a masculine blazer over a midi-skirt AND over matching pants. The show venue, designed in collaboration with the New York-based artist Ana Kras, was another feature that makes Ganni’s spring-summer 2018 collection worth taking a look at.

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Collage by Edward Kanarecki.