Dover Street Market New York

“Fairies? At Prada? Why, yes: When Miuccia is fed up with being perverse in the anarchic-fierce way, she’ll change tack yet again and go against the grain by being so sweetly unchallenging you (almost) can’t recognize her. So Prada for Spring went late sixties, early seventies, Art Nouveau-ish—tripping off into the kind of tendrilly doodles girls used to scrawl on their bedroom walls after studying their hippie-romantic rock album covers.” Nowadays, the fashion world is all buzzy about seasonless clothes that will forever be trendy. But, I think it’s impossible because fashion is art and art always tends to change it sides. After opening the Dover Street Market in New York, Rei Kawabuko (the designer of Comme des Garcons) is in strong relationship with Miuccia Prada. Creating lovely capsule collections made of unused archive Prada fabrics, the designers already created two collections- the one that was sold for AW13, and the second for SS14. The second one is all about SS 2008, when Miuccia took us to a fairy-tale full of fairies and elfs. I remember how hot it was in the stores when everybody stood in queue for a fairy bag! Thanks to that new flashback that DSM did with Prada, women which bought anything from this season may again wear their pieces, without thinking that they are so, so last season. As you see, fashion is very much like art- you never know, when it suddenly comes back… see the new capsule collection just like Lena’s archival pieces from SS08 (the skirt and the shoes are not it. We still seek the fairy themed dress in her wardrobe!).

“I love the volition that Comme des Garçons has, with no limits attached and I think that is what the industry needs: The idea that as much as the clothing is important, all other emotion’s effects in shopping and clothing are important”. When the first Dover Street Market department store was opened in London, everything that was amazing, was there. Rei Kawabuko, the designer of Comme des Garcons and visionaire of DSM just opened the new space in New York. The old building on Lexington Avenue is dramatically changed by imagination of Rei- every pop-up space has it’s own designer, with it’s very own feeling… The Thom Browne place looks like a stationary staffroom from an office. Prada looks like taken from fairy tale story. Fresh designers like Simone Rocha and Jacquemus have their mini boutiques, build the way the designers wanted. Rei Kawabuko gives opportunities for young designers, by creating the culture of Dover Street Market.